PRICH belongs to Korea? Yilan Yilian Group's top-grade women's clothing brand has developed rapidly in China in recent years. Its women's clothing conforms to urban femininity and shows the confidence and charm of modern women. Ocean series and holiday series products are favored by fashion OL.

PRICH is a combination of pride and wealth. The brand absorbs the essence of traditional American classic style, reinterprets modern and simple American classic style, better meets the clothing needs of young women in work, leisure and other occasions, and shows self-confidence and richness.

Extended data

Does Yilian own E? Land, TEENIE WEENIE, ROEM, EBLIN, PLORY, SPAO, PRICH and many other brands. Yilian Group has 15 subsidiaries in six countries around the world. ?

Among them are the parent company of Elegance Group, E Land for adult casual wear, E LANDWORLD for children's wear/underwear, DECO and E.L.INTERNATIONAL for women's formal wear, 200 1OUTLET, the only large discount supermarket in Korea, LEAD and E.BUSINESS for decoration, E.LANDSYSTEMS for consulting, and FRANCIA for furniture industry.

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