There is no difference in essence. They are all new media forms, outdoor media, a set of systematic communication schemes and their own simulcast networks. As for the business model, it is essentially the same, all of which are selling media to achieve profitability.

The difference is that focus positioning is high-end, with high-end channels such as buildings, airports and golf. There is a classic industry saying that after Focus developed to a certain stage, some people inside proposed to expand the mass audience, but Jiang Nanchun immediately refused, because it would hurt the high-end positioning of Focus and weaken the thickness of the brand. Gaode integrates outdoor media such as light rail and public transportation, and has a wider audience.

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