Icereverie is a brand of clothing, shoes and hats. The company is Xiamen Binghuan Clothing Co., Ltd., a limited liability company registered on 20 18-06-20, and its registered address is located at Room 502, No.386, Qianpu South Road, Siming District, Xiamen. Scope: clothing wholesale; Wholesale of shoes and hats; Wholesale of textiles, knitwear and raw materials; Clothing retail; Retail sales of textiles and knitwear; Shoes, hats, retail, etc.

Brand refers to consumers' cognition of a certain product and product series. The essence of brand is that the products, services or other advantages of brand owners over competitors can bring the same or higher value to the target audience. Values include functional interest and emotional interest.