I.T was founded in 1988, originally by Shen Jiawei and her sister Shen Xiuhui in Greenpeace, Elizabeth House, Causeway Bay. It sells some brand-name clothes, which are favored by fashionistas and thus establish a leading fashion image among young people. Besides, there are our own brand clothes for young people such as izzue and b+ab. The brands and goods in the store are diversified, and customers who like to dress up will always find their favorite goods.
In addition to high-end fashion, I.T also sells sofas, chairs, tableware, boxes and other household items, most of which come from famous European furniture manufacturers. Including Kartell, Magis, S.R.L, Vitra International, Folle APS, Alessi, VisaversabVBA, Animal Design Factor Yoy, Xin Black, P.L.A.N In order to let customers experience the creative aesthetics generated by the intersection of fashion products and fashion in a specific environment, The interior design takes bright and simple straight lines and right angles as design elements, and the whole decoration design is based on dark colors: brown glass, mirror steel, mirrors and wood are the main materials, and the color of glass and subtle reflection are skillfully used to create an elegant, fashionable and tasteful shopping environment.
In order to make shopping more convenient for customers, 1997 I.T cooperated with Citibank, the largest bank in the United States, and launched the I.T VIP card, which received enthusiastic response. Therefore, the first joint venture card, I.TVISACARD, was officially launched in the autumn of 2002, and the number of cardholders surged to 90,000 in just one year, which also witnessed the international strength and reputation of I.T. Fashion Group constantly expanding its territory in China. With the concept of store-in-store, the sales model of traditional single-brand specialty stores has been changed, and many brands such as FrenchConnection from Britain have gathered. The homemade brand with casual wear as the main brand is ArnoldPalmer of 5cm America, which started with a classic golf suit. Street fashion series Double-park and handbag and footwear department store ETE provide one-stop shopping enjoyment for trend pioneers. This shop covers an area of nearly 500 square meters.