Shopkeepers may wish to learn the following methods. First, set up special sales in large shopping malls. Shopping malls in some large and medium-sized cities generally set up special sales for some brands to sell goods at special prices to attract customers' popularity. The sales of many brands even exceed the sales of normal-priced products. After all, the wallets of ordinary people in China are not so bulging, so the market for brand products with special prices is still quite large. Some consumers have also formed this kind of consumption habit, so they don't buy it without a discount. Second, as a promotional gift, this way can mainly stimulate dealers to buy more goods, which is an effective means of channel reward. However, if it is not properly managed, it is easy for dealers to sell special products at will, thus affecting the brand image. Moreover, the existence of too many special products will inevitably affect the sales of dealers' regular-priced products. Thirdly, it is a good way to deal with the inventory by replacing the trademark with other brands, which can effectively reduce the damage to the brand image caused by the special price treatment, but it also brings many management difficulties. And after all, the inventory is unsalable, and it is still unknown whether the trademark can be sold. Moreover, consumers will also doubt whether the trademark is counterfeit, which will have a certain impact on the original brand. Fourth, change the circulation channels, sell many brands in the wholesale market, on the one hand, take the sales channels of large and medium-sized shopping malls and specialty stores, on the other hand, take the wholesale market operation, and the unit price of products varies greatly, which is also their business strategy. Some relatively unsalable old models are circulated from the wholesale market at lower prices, while the monopoly system maintains relatively stable prices and establishes the overall image of the brand, because it seems to be facing different levels of consumers. However, the overall brand image and price system are prone to disorder, and it is also easy to cause contradictions between shopping malls and wholesalers. Attract customers with cheap goods in the store. Most clothing enterprises have no strength and are unwilling to hold another sale. Usually, floats are set up in major stores to sell bargains. This way is actually very contradictory, which directly affects the image of the head office and makes people doubt the price of the brand. The brand effect accumulated in this way is often diluted by special prices. But many brands have adopted this method, and ordinary enterprises have neglected to consider so much.