Mr Hale is the founder of HALEBOSS brand. Influenced by the fashion trends in Paris in 1930s and 1940s, Hale, as a new independent designer, resolutely came to Paris in 1958. In this era full of collisions and opportunities, Hale decided to set up a personal design studio.
Soon after, a clothing store appeared on Desi Island in the Seine River in Paris, displaying it in a romantic, simple, luxurious and comfortable style.
1962 In the spring, Mr. Hale decided to launch a brand-new personal brand HALEBOSS based on his own name. He skillfully combined classic French simplicity and romanticism into product design, and opened independent stores in many countries and cities such as Europe.
Mr. Hale never pursues innovation, abandons complexity, and combines French red, white and blue features with free and imaginative new designs.
Target group of HALEBOSS
Focus on urban elites and white-collar workers aged 23-35 who are pursuing dress taste.
They have relatively independent concepts in values and lifestyles, and they are still in a period of rapid rise. They have a clear aesthetic vision in line with the current trend of aesthetics, relatively pursue individuality, pay attention to design, have a flexible and open consumption concept and strong purchasing power.