Current location - Plastic Surgery and Aesthetics Network - Clothing company - What is the master model display? About clothes?
What is the master model display? About clothes?
Mannequin display

Mannequin display is to display clothes on the mannequin platform, also known as mannequin. Its advantage is that the clothes are displayed in a state closer to the human body and the details of the clothes are fully displayed. The location of the mannequin is usually placed in the shop window or in a conspicuous position in the shop. Usually, the sales of personalized clothes made by people who are crazy about stars are higher than other forms of clothes. Therefore, the clothes that people in the store make models are often recommended or can reflect the brand style of this season.

Imitation of others also has disadvantages. First, it covers a large area. Secondly, it is inconvenient to put on and take off clothes. When a customer takes a fancy to the clothes on the model, and there is no such style of clothes on the store shelves, it is inconvenient for the clerk to take clothes from the model.

One problem that needs to be paid attention to when using mannequin display is to properly control the proportion of mannequin display in the store. A mannequin is like a protagonist and an important actor on the stage. The protagonist and main actor in a scene can only be a small part. If there are too many, there is no priority. If there are many clothes, you can take turns to sample the mannequin.

Side-hung display

Side hanging display is a kind of display form in which clothes are hung horizontally on the cross bar of the shelf.

Side-hung displays are characterized by:

A, the shape of clothing has good shape retention. Because the clothes hanging on the edge are naturally hung by hangers, this display method is very suitable for some high-grade clothes with high smoothness requirements, such as suits and women's clothes. For some clothes hanging from the factory to the store, because the clothes have been ironed in the factory, the goods can be placed directly on the cabinet after they arrive at the store, which can save labor.

B, side hanging display in several display ways, with the analogy function of Jinsong, convenient for customers to choose at will. Consumers can easily take out several clothes for comparison on the shelf at the same time, so it is very suitable for some clothing brands with more styles.

Because the side hanging display is very convenient to take and put, in many brands, the sample clothes for customers to try on are generally side hanging display.

C, the layout density of side hanging display clothing is relatively high, and the utilization rate of storefront area is also relatively high.

Because of these advantages, side hanging display has become one of the most important display methods in women's wear display, and it is also the most widely used display method.

The disadvantage of side hanging display is that clothes cannot be displayed directly. Only when customers take clothes off the shelves can they see the whole face of the clothes clearly. Therefore, when using side hanging display, it is generally necessary to combine imitation and hanging display, and at the same time, the shopping guide should also do a good job of guiding customers.

Hanging display

Vertical hanging display is a positive way to display clothes.

The characteristics of hanging display are:

A, collocation display can be carried out to emphasize the style and design selling point of goods and attract customers to buy.

B, make up for the shortcomings that the side hanging display can't fully display clothes and the number of mannequins is limited by the venue, and give consideration to some advantages of mannequin display and side hanging display, which is an important display mode of clothing stores at present.

C. Hanging display stands not only have some characteristics of mannequin display stands, but also can hang several clothes on the hooks of some hanging display stands at the same time, which not only plays the role of display, but also plays the role of storing items. In addition, hanging display is more convenient for customers to take and put clothes when they need to try them on.

Stacked display

Stacking showroom is a display form in which clothes are folded into a unified shape and then stacked together.

Even stacking can not only make full use of the space in the storefront, but also make the whole display look rich and three-dimensional, forming a visual impact, and at the same time leave a gap for hanging display and increase visual interest.

Stacked display forms are mostly used in casual wear or mainly because the display forms of casual wear pursue a sense of quantity. Especially for some popular brands, the sales volume is relatively large, which requires a certain commodity reserve, and at the same time, it also pursues the maximum utilization of store area, giving people a sense of quantity. Secondly, casual clothing fabrics are also more suitable for stacking display. Of course, other clothing categories also use stacking, but the display methods and purposes will be somewhat different.

It is time-consuming to arrange the stacking display, so generally the same stacking needs to be printed in the form of hanging to meet the customer's sample needs.

Each display mode has its own advantages and disadvantages, and each brand should choose its own display mode according to its own brand characteristics.