What is really difficult to transform in internet plus are those very traditional industries, but that doesn't mean that traditional enterprises don't try to use the Internet. In the past few years, many traditional enterprises have begun to try Internet marketing, mostly by means of B2B, B2C and other e-commerce platforms to achieve the expansion of network channels. More offline enterprises are still in the stage of information promotion and publicity, and even won't, dare or dare to try the marketing of online transactions because they can't find a suitable solution to the conflict between offline channels and online channels. There are also some merchants who build their own shopping malls, but there are not many successes. Businesses that create their own brands such as clothing and snacks and sell and operate through e-commerce platforms have explored an e-commerce road.
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Contrary to traditional enterprises, in the era of "all-people entrepreneurship", there are more and more projects combined with the Internet. These projects are in the form of "internet plus" since their birth, and do not need to be transformed and upgraded like traditional enterprises. "internet plus" is to promote the birth of more Internet entrepreneurial projects, so as to avoid spending manpower, material resources and financial resources to study and implement industry transformation. It can be said that every social and commercial stage has a normal state and development trend. The normal state before internet plus was put forward was the background that millions of enterprises needed transformation and upgrading, and the development trend behind it was the outbreak of a large number of "internet plus" models and the "breaking up" of traditional enterprises.
This paper attempts to predict the development trend of "internet plus" by combining the online and offline normality of the Internet, hoping to inspire friends who are paying attention to "internet plus".
Trend 1: The government promotes the implementation of the "internet plus"
"internet plus" is national, just like "Theory of Three Represents", the local government will put forward the overall planning of construction, and then tender or outsource it to a service-oriented enterprise that can help enterprises transform. In the long-term implementation of internet plus in the future, the government will play a leading and promoting role.
First, find those enterprises that meet the policy and do well, set a benchmark and play an exemplary role.
The second is to tap those potential enterprises that can develop into "internet plus" enterprises in the future. This is a case.
Third, according to the actual situation in various places, we should establish a newer and more grounded "internet plus" industrial park and incubator, integrate local resources, and build a group of enterprises with Internet thinking.
The fourth is to introduce "internet plus" technology, including regularly inviting relevant personnel to train Internet knowledge for local enterprises and retraining on-the-job employees.
Fifth, docking resources and establishing long-term information, assistance and talent exchange relations with major Internet companies, so that Internet companies and traditional enterprises can communicate with each other in exchanges and facilitate further cooperation.
Trend 2: The rise of Internet service providers.
Next, there will be a large number of third-party service enterprises between the government and enterprises. These enterprises may be mainly Internet enterprises, but it is not excluded that some traditional enterprises will also become "internet plus" service providers. In fact, from the service point of view, the transformation of traditional enterprises into "internet plus" service providers is also a transformation. This is an intermediary role. They will not engage in the manufacturing and operation of traditional enterprises in internet plus, but will help the online and offline cooperation. More is to do the docking work between the two parties. The profit model is the service fee and various value-added service fees after the successful docking of the two parties.
These value-added services may be training, recruitment, resource search, scheme design, equipment introduction, workshop renovation, etc. The initial "internet plus" service provider is a single company, but it will develop into a complex in the later period, and it does not rule out that it will develop into a platform-based enterprise with pure Internet mode in the later period. Third-party services involve big data, cloud systems, e-commerce platforms, O2O service providers, CRM and other software service providers, smart equipment vendors, robots and 3D printing.
Trend 3: The first popular occupation is "internet plus" technology
The first popular occupation in the "transition bonus" period will be "internet plus" technology. Due to the needs of society and industry, a large number of professional and technical practitioners will be born. The composition of this professional group will be mature technicians and operators, and more people will be employed through training. To be a "internet plus" service provider, we need to have an overall planning idea. They can do things according to the "internet plus total solution", and then have a specific and good field, such as operation and technology, which can be matched with offline traditional enterprises through continuous downward extension. Even, the "internet plus" service provider should equip each enterprise with several service representatives, and the staff should be stationed in the business or post to provide one-to-one service for the enterprise.
Trend 4: The rise of "internet plus" vocational training.
The government and enterprises also need talents who know more about internet plus, and vocational online and offline education about "internet plus" training and special training will break out. In the field of online education, vocational education has always been a very popular type of education, and its market share is also relatively large, and it will make great progress every year. In the upsurge of "internet plus", in view of the rise of internet plus Vocational Education Association, it can be subdivided into specific jobs. In fact, these trainings are still jobs of Internet companies. Traditional enterprises want to change the enterprise structure and need to be equipped with more professional and skilled employees. "internet plus" vocational training is aimed at two groups, one is the training of employees in traditional enterprises, and the other is the training of people who want to engage in this industry.
Trend 5: Platform (eco) e-commerce is popular again.
In terms of e-commerce, platform-based e-commerce and ecological e-commerce, including large-scale platforms and local platforms, will be widely concerned. Whether it is Taobao, JD.COM or a small shopping mall somewhere, there will be more traditional enterprises in contact with them. Even these platforms will set up an independent "internet plus" service company to go deep into the enterprise. For traditional enterprises, in the initial transformation practice, more enterprises will choose to join a platform or ecology. On the one hand, we can accumulate some resources from the platform or ecology and learn its operation mode, on the other hand, we can avoid the failure of self-built platform operation. Coupled with the platform or ecology, you can better understand your own resource advantages and disadvantages. Through cooperation with other businesses, we can understand the overall industrial chain layout and establish a pattern view.
This will help traditional enterprises find the breakthrough point of transformation, and then they can replace their faces with faces, and the enterprises themselves may develop into an ecology. Of course, the platform or ecology is not only online, but also a certain degree of offline resource integration can give birth to the platform. After more platforms or ecological circles appear, all internet plus needs to do is to connect the ecology and platforms, which is more conducive to the overall upgrading of the industry.
Trend 6: the supply chain platform is more valued.
The supply chain platform will become the most important thing, and the merchants who specialize in designing and researching the supply chain will become the service providers who constitute the main framework of the new business model of traditional enterprises, which should be followed by every enterprise that accepts the "internet plus". The fundamental change of enterprises and industries is the internetization of supply chain, and it is also the optimization and upgrading of supply chain. For a traditional enterprise, the personnel structure can be as flat as a traditional enterprise, the technicians can also be fully equipped, and the assessment system can also follow the example of Internet enterprises, but the transformation of the downstream supply chain is a very difficult problem.
Supply chain involves logistics, cash flow and other important factors to maintain the operation of enterprises, and many traditional enterprises can not be transformed at all now. The traditional supply chain model is relatively inefficient, and the traditional enterprises after the Internet will be dragged down by it. Therefore, "internet plus" needs some professionals who specialize in supply chain design and transformation to stand up and serve the enterprises that need transformation and upgrading.
Trend 7: O2O will become the first choice for Internet plus enterprises.
O2O will receive great attention and become a topic that all businesses are discussing at present, but O2O is not a business model, but just a form, which can be used by traditional enterprises to further transform the original business model. At the same time, as a new business form connecting online and offline, it will become the first choice of traditional enterprises at present, and O2O-related information companies and research units will be valued and welcomed. After "internet plus" was put forward, many people thought that under the general trend of online and offline industry integration, O2O had no place, but Viagra did not agree.
As a business form that specializes in online and offline connection, many traditional enterprises, especially handicrafts, have found a model suitable for enterprise development, which is exactly where the "internet plus" model needs to be used for reference. A large number of cases of O2O enterprises can provide experience for the transformation of traditional enterprises, and also provide ideas for Internet enterprises to integrate traditional enterprises. Next, O2O will be a compulsory course for every traditional enterprise and a subject that online enterprises must study. At the same time, Viagra thinks that the reason why the government launched "internet plus" is based on various business models of O2O as its reference, which can also be regarded as a change of direction.
Trend 8: Entrepreneurship Ecology and Incubators Deeply Cultivate "internet plus"
At present, there are more than 1200 incubators in China, and 20 15 will be the first year of incubator integration. At the same time, in the next development, the incubator will mainly promote the "internet plus", and the new model enterprises with the integration of traditional enterprises and "internet plus" will receive the same attention as high-tech industries. Another reason why "internet plus" was introduced as a policy is that all-round entrepreneurship is the era now, and most entrepreneurial projects are more or less related to the mobile Internet. Hot entrepreneurial projects in the fields of intelligent hardware, online education and O2O have indirectly promoted the rise of industries such as new materials, sensors, integrated circuits and software services, and there have also been enough entrepreneurial projects in these fields.
At present, the entrepreneurial projects around the internet have formed an ecology, and the relevance of entrepreneurial projects is a context, which can sort out and integrate the whole industrial chain of some industries; The Internet of Things is another line, connecting intelligent hardware, wearable, biomedical and other fields. The whole entrepreneurial ecology revolves around the mobile Internet, and the government has taken the lead in launching the "internet plus" policy, precisely to promote the emergence of more Internet entrepreneurial projects. With the encouragement of policies, there will be more Internet entrepreneurial projects, and traditional entrepreneurial projects will get better and better, thus solving the industrial upgrading. Therefore, incubators around the country will mainly promote the "internet plus" project.
Trend 9: accelerate the merger and acquisition of traditional enterprises.
It is not uncommon for Internet companies to invest in traditional enterprises. In fact, there are not a few cases in which traditional enterprises invest or acquire Internet companies. In the previous research on the transformation of traditional enterprises, Viagra believes that the simplest and quickest way for traditional enterprises to become internet-based is to share shares and M&A. This is more direct and effective than traditional enterprises digging e-commerce operation teams with high salaries or introducing high-tech talents. It takes a long time for the introduction of teams and talents to run in with the original structure and operation mode of enterprises, and not all enterprises are suitable for directly changing the operation and maintenance mode. Direct acquisition of internet companies, packaging all the business of enterprises and docking with traditional enterprises, is equivalent to internet business outsourcing, but internal companies, the business and employees of both parties do not conflict, which can be described as multifaceted.
Don't look at internet companies worth billions of dollars. There are so many Internet companies with a market value of more than 50 billion US dollars, and offline capital is much more than online. Accumulated a large number of private capital for a long time. In the past, these capitals were invested in traditional industries, such as banking and energy. In recent years, with the recession of the real industry, these enterprises with a lot of capital have begun to look to the Internet, and many funds focusing on Internet investment have traditional enterprises. Offline capital investment online is conducive to the optimization and redistribution of private capital. The investment model of "Qian Shengqian" has become morbid now, and Democratic Progressive Party's illegal fund-raising under various pretexts such as P2P is increasing. If we can divert this part of the money to entrepreneurial projects, it will better promote the overall transformation of society.
Trend 10: Promote the rapid landing of some Internet companies.
Although "internet plus" is more about the integration of the Internet and traditional enterprises, in fact, many Internet enterprises are also seeking to cut into the traditional market, and these enterprises also need to transform. The most prominent example is now thousands of mobile phone applications. These apps dismembered the PC Internet market and accumulated10 million or even hundreds of millions of users in a short time, but lacked a better business model. Simply put, they can't find a way to make money. There may be many users and high activity, but they just can't be realized directly, or the consumption power of users is too poor. Basically, each APP is a representative of an industry or sub-industry. When there are unsolvable profit problems online, these businesses have a trend of landing offline. For example, the music bar is trying to make its own KTV and cooperate with offline KTV, and the ink weather begins to cooperate with the hardware business of air detection and air purification hardware.
In the past, if Internet companies took the initiative to find traditional enterprises, the conditions would be very passive, and the "internet plus" would let traditional enterprises take the initiative to find Internet companies. For example, on the issue of "smog control", manufacturers with serious pollution and merchants of traditional testing equipment may look for Internet companies to provide overall solutions and product cooperation programs. The "internet plus" policy can promote what these businesses did not dare to do or think in the past, which is also a trend in the future.
The future trend of "internet plus" discussed in this paper is basically related to policies, industrial linkage, entrepreneurship and capital, and it is also relatively macro. There may be many trends in every industry and subdivision, but in general, it is inseparable from the social and industrial environment. In fact, no matter which industry you are in, in addition to referring to these trends mentioned by Viagra, you should also combine your own industry, which may have a better forecast for the future development of the enterprise.
In fact, no matter what the trends and policies are, it is up to the enterprises themselves to finally promote and implement the "internet plus". As for which route to take and which way to choose, it depends on the enterprise's understanding of industry, enterprise, internet and business model.