Selling for 40 minutes affects the experience.
Recently, Ms. Wang complained that she took the Capital Airlines flight from Tianjin to Lijiang, Yunnan on April 5, and met a flight attendant on the plane to sell goods, including airplane models, cosmetics, sunglasses and scarves. About 40 minutes. Due to the long-term promotion, it brought her a bad flying experience. As soon as this matter came out, it immediately boarded a hot search in Weibo, causing heated discussion.
In response to this matter, the reporter contacted Capital Airlines and did not receive a reply as of press time.
A staff member of the civil aviation supervision department said earlier that it is not illegal to sell goods on the plane in the civil aviation industry, and it is up to the airlines to decide whether to provide on-board sales services.
Han Tao, a civil aviation expert, also said that there are no relevant laws and regulations prohibiting the sale of goods on the plane, but this time it took too long to bring a bad experience to tourists.
The cargo on board has become an important source of profit.
It is not a case that Capital Airlines sells goods on the plane. Many low-cost airlines in the industry make profits by selling goods on the plane.
The so-called low-cost airlines generally include point-to-point direct flights, single aircraft, single cabin, high turnover operation and unnecessary services, so as to achieve a unit cost far lower than that of full-service airlines.
Regarding whether Capital Airlines is a low-cost airline, Beijing Commercial contacted Capital Airlines today. The relevant person in charge of the airline said that Capital Airlines is a differentiated airline. However, when the reporter asked whether there was an extra charge for the on-board service of Capital Airlines, the customer service staff of Capital Airlines said that all ordinary economy class tickets (below 5.4% discount) on the maiden voyage had no free meals and no free checked baggage allowance. Hand luggage weighing less than 7 kg and smaller than 20 cm * 40 cm * 55 cm can be carried into the cabin. If you check in, you need to pay extra.
"In fact, some full-service airlines also sell things on the plane, but they sell them more implicitly." Lin Zhijie, a civil aviation expert, said.
As a low-cost airline, the relevant person in charge of Spring Airlines told beijing business today today that Spring Airlines organically sells goods and services. "These are auxiliary income. We put a cross-border goods manual in the seat back, and passengers can call the crew if necessary. These goods are goods that tourists buy at a high rate abroad. Passengers place an order on the flight and then ship it directly from the bonded warehouse. Relatively speaking, it is still quite popular with passengers. "
"Airlines including Spring Airlines and Jiuyuan Airlines sell goods. Generally speaking, it mainly sells cultural and creative products, and there are also some tourist commodities. Foreign low-cost airlines mainly sell meals and drinks. " Han Tao said. For a long time, low-cost airlines have gained extra income by selling goods, without paying attention to service experience, so their operations will be relatively flexible.
Lin Zhijie also said that for low-cost airlines, air tickets don't make money, but value-added services make money, because air tickets are relatively low, and many of them are special fares below 40% discount, so it is difficult to guarantee the cost simply by selling air tickets. Therefore, value-added services such as on-board sales, baggage consignment, seat selection and meals have become important profit sources, which is the profit model of low-cost airlines.
Selling services requires putting the passenger experience first.
In the past three years, the operational advantages of low-cost airlines have been fully demonstrated, but this year, with the gradual recovery of capacity and routes of large state-owned airlines such as Air China, China Eastern Airlines and China Southern Airlines, the competitiveness of low-cost airlines in the market has declined. "Because low-cost airlines are mostly a single narrow-body fleet, and international routes are also narrow-body direct flights for short-haul flights in the Asia-Pacific region, low-cost airlines lacking wide-body passenger planes have the advantage of' small boats and easy to turn around', and with the cancellation of guest meal services, low-cost airlines can save costs." People in the civil aviation industry said frankly.
According to the financial report of Spring Airlines, in 20021year, Spring Airlines realized operating income of1085.8 billion yuan, a year-on-year increase of15.85%; The net profit was 39 1 1. 1.9 million yuan, turning losses into profits. At that time, a number of airlines, including Air China, China Eastern Airlines and China Southern Airlines, suffered huge losses.
Since this year, the civil aviation industry has continued to recover. According to the latest main operation data released by Air China in March, Air China's passenger transport capacity investment (in terms of available seat kilometers) increased by 224.4% year-on-year and 12. 1% quarter-on-quarter. Passenger turnover increased by 275.2% year-on-year and 6. 1% quarter-on-quarter. Similarly, the passenger capacity of China Eastern Airlines in March has also been greatly improved. The data shows that in March, the passenger transport capacity input of China Eastern Airlines (calculated by available seat kilometers) increased by 179.34% year-on-year, among which the passenger transport capacity input of domestic, international and regional routes increased by 163.08%, 5 10.93% and 572.31respectively.
While the passenger capacity has been greatly improved, the large-scale recovery of routes has also made the competitive advantage of large state-owned airlines more obvious. It is understood that during the summer and autumn season of China civil aviation in 2023, China Southern Airlines Group (including Xiamen Airlines) plans to carry out a total of 630,000 flights, and the number of navigation points will increase to 2 16; The average number of flights per day will exceed 3000. "Most routes and flight resources are in the hands of large state-owned airlines. This is more advantageous than ordinary small airlines or low-cost airlines. " The above-mentioned civil aviation industry insiders bluntly said.
Han Tao also pointed out that since the first quarter, airlines have gradually resumed the core market routes of domestic trunk lines, and the overall performance of domestic routes has steadily increased, while international routes have also recovered slowly, mainly from China to Southeast Asia, Japan and South Korea. However, due to factors such as air traffic rights and airport support capacity, the recovery of European and American markets lags behind expectations. In this case, large state-owned airlines put a large number of wide-body passenger planes into the domestic market, which also intensified the market competition among domestic airlines.
Without huge passenger capacity and superior route network, how can low-cost airlines gain greater competitiveness? Lin Zhijie pointed out that for airlines, it is necessary to continuously optimize on-board sales services and pay more attention to the passenger experience when selling things. If the experience is not good, passengers definitely don't want to buy goods. Therefore, we should continue to optimize the sales time, quantity and category, and sell more goods in a way that does not disturb passengers.