Uniqlo, the core brand of Japan Fast Retailing Company, was founded in 1984. It used to be a small clothing store selling suits, but now it is a well-known brand. Liu Zairi, the current chairman and general manager, introduced the clothing sales model of hypermarket for the first time, and realized the low-cost operation of the store through the unique commodity planning, development and sales system, which triggered the hot sale of Uniqlo.
202 1, 165438+ Uniqlo officially opened its global flagship store in Sanlitun, Beijing on1October 6, integrating science and technology, art, cultural creation and sustainability, creating the first compound tomorrow life museum in China. Uniqlo's three major products were launched at the same time: China Wind UT series, autumn and winter high-grade cashmere series and polar fleece series 1 1.
Uniqlo brand culture
The inner meaning of Uniqlo refers to providing the goods that customers want at a reasonable and credible price by abandoning the unnecessarily decorated warehouse stores and adopting supermarket-style self-service shopping. The Fast Retailing Company, which founded the Uniqlo brand, was formerly an individual enterprise in Yamaguchi Prefecture./kloc-0 opened in March, 949. 1965438 was changed to a joint-stock company, formerly known as Xiaojun Commercial Co., Ltd., and19/kloc-0 was changed to Fast Retailing in June.
UNIQLO, a casual wear with good quality and low price, is the abbreviation of Unique Clothing Warehouse, which means to provide consumers with good products with low price and quality assurance, and has made amazing achievements during the economic downturn in Japan.