First of all, from the perspective of brand origin, the birth time of MK and Coach is very different. MK brand was born in 198 1. It was founded by American Mike Kos and positioned as a fashion luxury brand. It has achieved considerable success in the high-end fashion market in the United States. Coach brand originated from 1949 and was founded by Frenchman coco chanel.

Coach initially took clothing as its main product, and with the passage of time, it continuously expanded its product line, covering not only clothing, accessories and other fields, but also becoming one of the world-renowned luxury brands. It can be seen from the brand development process that MK is a relatively young brand, while Coach is a century-old shop. This also determines their differences in brand strength.

Secondly, from the perspective of brand inheritance, MK and Coach have different cultural backgrounds and design concepts. MK brand is very popular because of its fashionable, young and personalized characteristics. Its design is concise and exquisite, with elegance, freedom and fashion as the core, paying attention to the selection of materials and the presentation of details, and the price is just right.

On the other hand, Coach represents the symbol of French fashion. It has always been designed with noble, elegant, gorgeous and luxurious ideas, pursuing the ultimate technology and materials, and the price is relatively expensive. MK and Coach have their own unique design styles and cultural backgrounds, which cannot be simply compared and should not be classified as the same brand.

Finally, from the perspective of brand culture, MK and Coach have different positioning and target consumer groups. The purpose of MK is to make ordinary people feel like luxury goods, be more close to the people in price, face young and middle-income consumers, and pay equal attention to fashion and functionality.

Coach, on the other hand, aims at the high-end consumer market, taking noble tradition and perfect technology as the representative, and pays attention to creating the noble, exquisite and luxurious taste of the brand for high-end consumer groups.

Comparison between mk and Coach in Product Design

MK has been very popular in China in recent two years. The design of MK bag is young and fashionable, with simple design, and the overall painting style is more suitable for white-collar workers. MK has different choices of small, medium and large bags, as well as handbags, chain bags and postman bags, which are more popular among young people.

Coach is relatively more traditional and practical in overall design. In addition, Coach has more styles to choose from, which gives buyers a wider choice. However, in recent years, it has also begun to catch up with the fashion trend, and has also introduced some more fashionable styles.

Refer to the above? Baidu encyclopedia -MK

Refer to the above? Baidu encyclopedia-coach