The essence of label-cut clothes is that manufacturers don't want consumers to know about this brand, so it is also a means of realizing cash to cut the trademark and exile it to the market in the form of inventory. As long as it is a clothing factory, there will be inventory, which is the characteristic of the clothing industry. China's branded clothing is mainly concentrated in Guangzhou, such as Qingfeng Clothing City and Jin Dong Clothing City. And then sold to Africa and other regions through market transformation.

How do labels cut clothes come into being? Not every manufacturer has this kind of clothes. Some well-known brands would rather destroy their stocks than exile themselves to the market, and value their brands very much. Of course, this kind of clothes is still relatively rare, but most clothing cities can't escape the fate of tail goods. For example: Blue Ocean brand, its operating mode is light assets. As long as you have the money to invest in opening a store, the rest is the manufacturer's business and a series of return and exchange services, and specialty stores generally do not sell at a discount, so a large amount of inventory will be generated, and the peak inventory will reach more than 7 billion. Not to mention the funds occupied by the inventory, it means that the cost of the origin of the inventory is not a small expense. These stocks will be crushed in a short time if they are not disposed of. As a result, hollowed-out clothes not only appeared in the mainland, but also in many poor countries such as Africa.

Cut clothes can be summed up in one sentence: not only to sell, but also to have face.

Label cutting is also an important survival rule. In fact, most of the clothes cut by labels are better clothes, but the styles are relatively backward and are not popular at present. As a manufacturer, designing new models is to get more profits, but the more new models, the more styles will be eliminated, which is like a double-edged sword. If these stocks can be realized without affecting the brand, it is also the best way, which not only solves the inventory pressure, but also returns a lot of funds. However, this kind of clothes are generally sold below the manufacturing cost price. No one will accept it if it is sold at the cost price.

Tail goods market plays an important role. If there is no tail goods market, many garment factories will close down, so many people will think that they can find their own customers to sell without going through the market, but in fact this method will not work. The market has the advantage of natural flow, and many customers will take the initiative to come to the door, so there are great sales opportunities for goods. Moreover, bulk commodities can be sold in batches, which can reduce the financial pressure for customers, and it is also possible to buy only a part of the goods you like. If you find your own customers to sell in bulk, then you still need to count and pack, and it takes a lot of energy to face the mountain of inventory.

Another advantage of the tail goods market is that there are many funds and many types of jobs in this industry. There are people looking for information about the tail goods, people who look at the goods specially and so on. For a person's inexhaustible inventory, you can contact the partners in the market in a short time and raise a lot of money. Generally, after the goods are confirmed, hundreds of millions of orders will even be settled in a short time, which has great advantages for garment factories to handle inventory.

Summary: There is no secret in cutting standard clothes, and it is also the only way for most garment factories.

Seeing this question, I think I should answer it. After all, I sold branded clothes many years ago.

Some people say it's defective, others say it's chop suey ... in fact, these two things can be ignored.

The main source of goods is inventory.

For example, it is 2020, and those clothes are in stock 15, 16, 17, 18. The best source is 19. Of course, the closer, the higher the price.

The goods are all counter goods, and occasionally there are one or two defective products. ...

Among them, there are all brands, high, middle and low grades, and all the places with normal prices are packaged, and the cheapest ones are mixed in spring, summer, autumn and winter.

There are tens of millions of goods, so there is a general wholesaler. There are dozens of sub-wholesalers under the general wholesale, and there are various clothing shopkeepers under the sub-wholesale. ...

A friend of mine, he was the shopkeeper, and then I asked him to take me for two years.

This friend is a little dark, I have a little more goods, and the price advantage can't beat others. There are many stores in our city, the so-called brand discount stores.

I've also shot various brands. Normally, I have to pack 70 or 80 pieces: I can't choose the style, color and size ... I put them in the bag.

Once I took a package of goods from a Langmore and didn't cut it? And last year's goods, each about 100. More than a dozen down jackets, more than 30 coats, more than 20 autumn clothes and seven or eight short sleeves ... each set costs about 65,438+000 yuan. It's cost-effective to get down jackets, and it's definitely a loss to get short sleeves in autumn.

Look at the three standards, and then I'll write the sign at the door and give you a 30% discount. Just across the street, there is a specialty store in Langmore.

The customer saw it, looked inside and told a story in the store. Because it was the first year's model, many of the same products in their store were 6.8 fold.

The owner of the resale shop pretended to be a customer and came to my store. I don't know him either. I secretly took some photos, took a door and went directly to their head office. Specialty stores, as we all know, have geographical protection. I ruined his business on the way.

A few days later, my friend asked me to cut all the labels. Take it back if you don't cut it. The small blackboard at the door won't let me write this sign.

I said to my friend, "I bought it with money." I can't even write my own brand. Why should I cut it? " If you want to cut it, why not cut it first? I am too lazy to cut it. This is a waste of my time ... "I have cut them all before, but this batch has not been cut."

My friend told me, "Their general wholesaler quarreled with the specialty store, and that's what they said. But if they want to cooperate for a long time, they still have to cut it. "

It is because of this batch of goods that my down jacket is too small, uneconomical, and the price is not very advantageous, so I didn't do it.

So you haven't seen those brand discount stores. Some styles are so old, most of them are like this. The older the style, the cheaper it is.

I don't know if you still remember, there used to be many shops called Man Mouyu.

That's the pattern. But now they all seem to have changed their names.

I am a senior clothing person in the clothing industry for more than ten years, and I have been exposed to the operation and development of many brands. Let's reveal the secrets of the clothing industry today.

In the market, you can often see the goods of major brands, whether it is men's wear, women's wear or various categories, you can't believe that they are brand goods with low prices. Some are cut, some are not cut, and the original labels are all complete. So why do branded clothing appear in non-manufacturer channels?

Everyone in the clothing industry knows that the brand premium ability is relatively high and the profit is still considerable. One of the biggest problems in the clothing industry is inventory. Every brand company is facing the pressure of inventory, and a large amount of inventory means a decrease in profits. Therefore, every brand company has a large amount of clothing inventory to deal with.

In order to recover the funds in time, the manufacturers will dispose of the clothes in stock through the inventory middlemen in time, which are processed in large quantities, and the middlemen also earn part of the price difference and distribute it to various channels for sale. This is why many brands of clothes on the market are sold at low prices.

Cut-down-label clothing is cut when the manufacturer handles inventory to protect the brand. Some brands don't cut labels, just deal with them. In fact, it doesn't matter whether the bid is closed or not. The most important thing is to recover the funds.

However, many brand products seen in the market are not the goods of the season, but the previous inventory. There are very few brands that handle seasonal goods, and they will not handle seasonal goods as a last resort.