The Arcticfox brand originated from Norway, a Nordic country, and is also called "Happy Fox" in Chinese. Mainly hats, gloves, scarves, kettles, small bags and other clothing accessories. With "outdoor, leisure, sports, comfort and function" as the mainstream characteristics, there is no lack of trendy, fashionable and avant-garde characteristics. The main customers are 15-45 middle-income urban white-collar workers. Since the brand was founded, Actionfox has established its own distinctive brand image with personalized design, popular price, high-quality product quality and honest service, and established its own unique brand personality in Chinese mainland in a short time, which has been loved by many young people.

"Sexy+dynamic" has always been the basis of brand positioning and promotion of Actionfox. This concept is integrated into every product development and design of the brand. Capture popular colors and yarns, and add more IN and sexy clothing collocation for new human beings with fashion trends; The use of high-tech functional fabrics such as waterproof, breathable, windproof, ultra-light, ultraviolet-proof, moisture absorption and perspiration provides a complete functional guarantee for outdoor mountaineering, skiing, hiking and exploration.

As a sketch of the clothing market, Actionfox focuses on the establishment of brand characteristics.