UNIQLO (English name: Uniqlo, Japanese pseudonym pronunciation: ユニクロ), the core brand of Japan Fast Retailing Company, was founded in 1984. At that time, it was a small clothing store selling suits, and now it is a household name brand.
Liu Zairi, the current chairman and general manager, introduced the clothing sales model of hypermarket for the first time, and realized the low-cost operation of the store through the unique commodity planning, development and sales system, which triggered the hot sale of Uniqlo.
Uniqlo ranks 168 in the 20 18 Top 500 World Brands list.
Brand culture
The inner meaning of Uniqlo is to provide customers with the goods they want at a reasonable and credible price by abandoning the unnecessarily decorated warehouse stores and adopting supermarket-style self-service shopping.
The Fast Retailing Company, which founded the Uniqlo brand, was formerly an individual enterprise in Yamaguchi Prefecture./kloc-0 opened in March, 949. 1963 was changed to a company limited by shares, formerly known as Xiaojun Commercial Co., Ltd., and19/kloc-0 was changed to Fast Retailing in June.
UNIQLO, a casual wear with good quality and low price, is the abbreviation of Unique Clothing Warehouse, which means to provide consumers with the business philosophy of "good quality and low price", and has made amazing achievements during the economic downturn in Japan.
The above content comes from Baidu Encyclopedia-Uniqlo.