Before 10, lotto quickly opened the market in Italy and occupied a decisive position. Lotto is a giant of sportswear, both in its development history and its influence in the international market. Two parallelograms are superimposed on each other, and the "intersection point" is marked with bright red; Five English letters tied together-lotto.
As early as the 1980s, this Italian sports brand was synonymous with fashion in the minds of young people. In the 1990s, although lotto still occupied a decisive position in the international market, it was gradually defeated in China market due to the impact of the Asian financial turmoil. At this critical moment, Guangzhou Xing Jun Trading Co., Ltd. was ordered by the crisis to launch a wave of attacks in the China market with the help of the sports boom set off by China, and fully recovered its lost ground.
Lotto has always occupied an important position in the field of football, and its technical content, brand influence and financial strength are not inferior to other brands in the world, especially in Europe. In particular, the lottery has the image spokesperson of Juventus, and a large number of stars such as pierrot, Kovacevic and Agassi have far-reaching influence in China. He has sponsored national teams such as Juventus, AC Milan, Udinese, Palermo, Italy, Netherlands and Croatia, and now he has sponsored many teams such as Florence. Just retired Gullit, Al-Beddini, former Barcelona's romario, Chilean star zamorano, former Tianjin's Yu Genwei, Milan's Sheva, Dida, costacurta, Cafu, Seedorf, Juve's pierrot and Chelsea's Cech, as well as tennis star Ferrer, star Becker and active Mi Erzha, are also spokesmen for the lottery. And its price advantage is quite competitive compared with Adidas and Nike.
Brand interpretation
After more than 30 years of development, Lotto has developed into the first local sporting goods brand in Italy. Lotto Leggenda series, which has been positioned in fashion for two years, is deeply loved by consumers.
Brand history
1973, the world manufacturing center of Lotto brand shoes was established in the northern Italian city of Montebelluna. In June of the same year, the first pair of lotto tennis shoes was born, followed by basketball, volleyball, football and sportswear. From 65438 to 0982, the Italian national team, led by captain and goalkeeper Dinozov, won the World Cup in lottery shoes, and Italian football entered the modern era. In 2009, the replica of this football shoe "Monument B2" came out again. In the 1990s, Le Tu sponsored the world's top players to cooperate with teams, including tennis master Becker, Dutch national football team in the World Cup in the United States and Czech national football team in the World Cup in France.
achievement
Lotto has sponsored national teams such as Juventus, AC Milan, Italy, Netherlands and Croatia, and now it has also sponsored many teams such as Florence, Udinese and Palermo. 1June, 973, the lottery made its debut among sports shoes manufacturers. Tennis shoes mark the beginning of production, followed by basketball shoes, volleyball shoes, sports shoes and football shoes. Later, sportswear came onto the stage. Before 10, lotto focused on the Italian market and became an iconic brand and leading tennis company in the field of sporting goods.
In 1980s, lotto began to create its own football shoes model, and signed cooperation agreements with internationally renowned athletes and teams-John Newcombe, Andre Gomes and José Luis Clake in tennis, ruud gullit and Holland in football. Their participation and image in product design and improvement have made the company a leader in tennis and football. During the same period, lotto began to export and its international status grew rapidly. 10 years later, this brand has been sold to more than 60 countries around the world.
1June 1999, the company was taken over by a group of local entrepreneurs who were already active in the field of sports. The leader is Andrea Tomat, the president and CEO of the new company Lotto Sport Italia S.p.A The goal of the new ownership is to explore brand advantages-vitality, innovation, quality, Italian design and sports enthusiasm-and continuous customer service.
The performance areas that match the new company's tasks have been very consolidated. The focus is especially on football and tennis shoes and special clothing, which also supports the brand's position as a world leader by virtue of its leading position in innovation and design. At the same time, through key technologies such as production, technology and style, we will develop casual clothes and shoes for men and women with sports taste such as fabrics, colors and styles. The same key technology is also used to promote children's wear and shoes, and the Air Zone series is launched to provide children with comfort and health during exercise. Lotto brand glasses, underwear and stationery are also authorized to manufacture and sell to third parties.
Today, lotto sells products in more than 80 countries through independent sporting goods stores, professional chain stores and big store counters. And pay special attention to the development of small shops and flagship stores near residential areas, which are very prosperous in Italy and overseas.
In the history of lottery, the main sponsor has always been the cornerstone of the store's success. This tradition continues to this day, including andriy shevchenko, World Cup champion Brazil captain Cafu and Dutch star clarence seedorf. In addition, it has made progress with many teams, including Palermo, Siena and Chiverona in Italy and Borussia M? Xing gladbach and Mainz, Spanish Real Zaragoza, French sochaux Toulouse, Dutch NEC Nijmegen, Mexican City Puma, Colombian and Serbian &; Montenegro team.
Lotto (Le Tu), like Nike and Adidas, is a well-known sports brand of lotto in the world. Since 1973, Le Tu has been devoted to the development of sports products such as football, tennis and track and field.
In tennis, the lottery is the official sponsor of ATP, WTP and Wimbledon. It has sponsored many tennis superstars such as Naf Nattino Eva, Becker and Mustard, and also sponsored 45 athletes in the ATP Top 200 and 35 athletes in the WTP Top 200.
Sponsorship also includes tennis, which is implemented through the cooperation between lotto and ATP, WTA Tour and Wimbledon. ATP and WTA Tour are the highest level professional tennis leagues, and Wimbledon needs no introduction. Lotto has existed in the Italian Open in Rome for more than 30 years. Lotto has never quit the Grand Slam and Series 9, and is constantly increasing its investment. Felix mantilla, Dominik Hobarty, Davide sanguinetti, and women's doubles players Ruano pascual and Suarez are among more than 20 tennis professionals in/kloc-0 who wear lotto. The logo of "two-piece suit" can be seen everywhere in the professional sports field. Coupled with the comprehensive local promotion activities, countless football players and tennis players naturally wear lottery products.