OCE weaves fashion with primary colors and embellishes life with nature. Minimalism, which originated in northern Europe, does not need too many tricks, returns to nature and shows the beauty of simplicity, freshness and primitiveness. OCE advocates light art, takes returning to nature as beauty, light patterns, heavy materials, abandon frivolity and emphasize comfort.

In the busy urban life, OCE leads the simple Nordic fashion to clothing and even wider fields, such as home, books, accessories, exhibitions, music, painting and so on.

The OCE brand is described in detail as follows:

With "style is life" as the core, OCE is about to open a new sensory experience for you.

Oce (Primary Color Edition) is a life concept store with an area of nearly 4,000 square meters, which is divided into a first floor, an M floor and a second floor. The first floor is the selected goods area, and the mezzanine is the women's wear, children's wear and children's play area. On the second floor, there are men's wear, household goods area, sports area, book bar, coffee area and art museum. The rich cross-border portfolio shows the diversified services of the oce brand.

Oce is committed to building a "lifestyle center". In OCE, you can not only choose clothes and household items, but also sit down and read books, drink coffee and even enjoy works of art, and set up a children's area.