The basic knowledge of products is necessary for shopping guides, but because ordinary brands will have various trainings, it is good to learn together, which will not be the limit of excellent shopping guides. An excellent shopping guide should have the following characteristics: 1. Diligence: Shopping guide has a lot of daily work: opening doors, cleaning, sorting clothes, handling clothes, selling, taking stock, making reports, etc. I am not diligent, and I need others to rush everything. That's the sorrow of the whole team. Bottom line: I have a job in my eyes. 2, communication skills: dare to communicate with customers, and can communicate freely. Many excellent shopping guides and customer exchanges have nothing to do with clothing and sales. Clothing is a commodity with no scientific and technological content, and ordinary customers have their own opinions. If communication is limited to sales and clothing, it will become a poor shopping guide for life. 3, a good attitude, maintain a good mood: a happy mood can infect colleagues, customers, and of course, the most important thing is to infect yourself. The most important thing is the ability to plan goods. You ask your superiors to get the goods suitable for your store and your team. Of course, only if you know what goods you need.