Greg Lauren is an American brand, which was founded by designer Greg Lauren in his own name. Greg Lauren is the nephew of Ralph Lauren, the head of American fashion. He is naturally sensitive to fashion. At first, as a graduate of art history at Princeton University, he liked to paint on wrinkled fabrics and sketch gloomy American superhero images in monochrome. Because of this, he has attracted the attention and pursuit of many Hollywood movie stars.

Greg Lauren is good at telling stories with clothes. The clothes he created are completely different from those of his uncle Ralph Lauren. There is no gorgeous and noble fashion, only mysterious, story-telling and creative American retro design. Greg Lauren's clothing style is very uniform and unique, but this does not prevent it from matching with other clothes.

Greg Lauren's design has a strong sense of experiment and game. However, this does not mean that the work is easy or shallow. His clothes always have complicated tailoring and fabric treatment, almost all of which are hand-made.

What Greg Lauren shows in his works is that he is as skilled as an artist. He is good at using military uniform elements to deconstruct the function of clothing. At first glance, his collection seems incomplete. The edge of the clothes is not locked, and even the rough thread is exposed. The fabric is hot with concave and convex folds, but the light and breathable fabric has a strong sense of falling and uneven cutting on both sides. This is Greg Lauren's signature design, which is rare and unique.