Because the fashion industry belongs to a completely market-oriented industry, serious homogenization has caused fierce brand competition, and the subdivided fast fashion industry competition is extremely fierce in the clothing industry category. For the clothing industry, as people's daily necessities, there is no risk of being replaced, but there are corresponding substitutes for a certain type of clothing.

The connotation of fashion industry is very extensive. It is not an independent industrial category, but a unique product and commodity operation mode formed by integrating, upgrading and combining various traditional industrial resource elements through various elements such as skills, creativity, communication and consumption.