According to the query list 123.com, new era is a famous American fashion brand, which was founded in 1920. The new era focuses on headdress fashion. In addition to headwear, the new era also actively participates in a series of fashion products such as clothing and accessories, injecting street style and sports atmosphere into the brand and becoming a brand with high reputation in the fields of sports, fashion and entertainment.

The new era has successively reached cooperation with NBA, NFL, NHL and other professional sports leagues and become its official hat supplier. Among all the cooperation projects, the most famous one is the cooperation with MLB.