The whole family made the Shanghai store fully profitable in 2008, and the expansion speed before 20 19 was even more amazing.
This is due to the exquisite polishing of the single-store model by the whole family, taking the transparent area as the main strategy, occupying Jiangsu, Zhejiang and Shanghai to increase the share first, and then expanding nationwide. Such a prescient strategy is often imitated by later generations.
In the strategy of opening a store, we benefited from the self-built supply chain and logistics system, and then invited a large number of franchisees within the distribution scope, which reduced the cost and improved the efficiency of opening a store.
Although the profits and expansion speed of the whole family are considerable, problems also follow. 20 19 the Japanese family sued the China family, demanding to give up all the shares, because the interests were undisclosed and there was no profit.
According to the requirements of cooperation, a China store needs to pay royalties and share profits to a Japanese store, while the latter claimed that the former had not paid the authorization fee in July and refused to provide them with business data.
Although it is considered by the industry that it is only a dispute caused by uneven distribution of interests, the expansion speed of the whole family has begun to lag behind, and according to the 202 1 China Top 100 Convenience Stores list, Rosen has replaced the whole family and ranked first.
FamilyMart, a convenience store brand, was founded in Japan, 1972. 1988 August 18, the whole family entered Taiwan Province Province, China, and was established in Zhongshan District, Taipei, which was jointly established by the Japanese family and Hefeng Enterprise Group in Taiwan Province Province. Since FamilyMart's parent company authorized the introduction of convenience store management technology to enter the market in Taiwan Province Province, China, franchise stores have been the main mode of operation since its establishment.
For convenience stores, different from the management ideas of supermarkets, convenience stores should pay attention to guerrilla warfare, be small and beautiful, don't want everything, and try to meet the daily needs of consumers. If you want to solve the process and conditions of convenience store in detail, you can click on your own convenience store to be the boss.