The core design element of PCMY is X, and its name is innuendo. It uses the iconic brand logo "X" to interpret the restless characteristics and personality of the brand. "X" can be "nothing" or an unknown X, which can be a pronoun of someone or an unknown thing at the same time; "X" can be freely defined by young people wearing PCMY, and "X" is the beginning of PCMY brand story.
Extended data:
PCMY pays attention to the high-grade and comfort of materials, which is easy to control. It breaks the short board of "American fashion lacks texture" and caters to the needs of young trendsetters who love fashion and pursue quality and practicality.
The design concept of PCMY is based on young people's rebellious and free mentality. Make a deep impression with "X" graffiti; The brand is also irreversibly integrated into the master's European street culture, advocating a naturalistic way of dressing, bearing the charm of young people with clothing, and showing a dynamic and adaptive brand tone.
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