[Edit this paragraph] Brand profile
Ai Yilian, a professional clothing company integrating design, production and sales, was established in Guangzhou 1999, leading the fashion trend in China.
Ai Yilian, a women's clothing brand representing urban fashion taste, is deeply loved by young consumers all over the country with its unique design style, concise and smooth lines, bright and elegant colors, exquisite tailoring, elegant and fashionable style and the essence of eastern and western cultures.
Professional design team and skillful grasp of the latest fashion trends make Aileen's design not only keep up with the trend, but also have Aileen's unique fashion taste. Their products are fashionable and varied, with moderate prices, which are suitable for urban modern women to wear on different occasions.
Aiyilian was founded in 1999. Through the continuous efforts of the company and the full support of customers all over the country, it has more than 20 distribution agencies in major cities and regions across the country, with businesses all over the country.
Looking forward to the future, they will further strengthen product research and development and advertising on the basis of the past, and will further enhance the overall brand image of Aileen with the help of brand spokespersons, and strive to achieve a win-win situation of customer satisfaction.
Brand positioning:
Target market: always facing the mass consumer market.
Target consumer group:1The younger generation aged 6-25 is the main consumer group.
Style orientation: Aiyilian clothing series adheres to the product image of high quality, leisure and fashion. With its unique design style, simple and smooth lines, bright and elegant colors and exquisite tailoring, it shows the fashion, elegance and self-confidence of modern cities.
Price positioning: based on the level of mass consumption, emphasizing value for money.
Marketing strategy: Facing the rapid development and fierce competition in the domestic leisure clothing market, Ailian adheres to the principle of creating the market with brand culture, maintaining the market with brand responsibility, taking public demand as the basis and product quality as the benchmark, adopting the operation mode of franchise chain operation, regional franchise agent and terminal franchise, strictly implementing "commodity standardization, high-quality service and network management", constantly improving the operation mechanism and establishing a pragmatic and fast operation mode.
[Edit this paragraph] Brand Interpretation
The composition of Aiyilian China brand is the perfect combination of oriental aesthetic taste and western fashion culture, which not only conforms to the reading comprehension habits of oriental women, but also adds richer brand associations with the progress of the times. She is as pure as a girl, as elegant as a lotus, insisting on the most beautiful lady complex in her heart, knowing how to capture the current pop culture and enrich and decorate her beautiful life.
Aiyilian's English brand composition is also the result of the clever and gentle spelling of English by international colleagues and China's Chinese Pinyin, which makes her a household name in China, where she was born, and has been recognized and loved all over the world. Just as A is the first letter of 26 English letters, Aileen's brand blueprint will be the first-line brand on the international women's wear stage in the brand internationalization strategy being conceived by Aileen.
[Edit this paragraph] Ailian characteristics
With its unique design style, concise and smooth lines, bright and elegant colors, exquisite tailoring and elegant and fashionable style, "Ailian" combines the essence of eastern and western cultures, deduces the elegance and self-confidence of modern urban fashionable women, and is deeply loved by young consumers all over the country.
Professional design team is good at grasping the latest fashion trends, so that the design of "Ailian" not only keeps up with the trend, but also maintains the unique fashion taste of "Ailian".
"Aiyilian" clothing series adheres to the product image of excellent quality, leisure and fashion, and shows the fashion, elegance and self-confidence of modern cities with its unique design style, simple and smooth lines, bright and elegant colors and exquisite tailoring.
Four seasons style
Spring style: Ailian expresses a kind of vigorous vitality, freedom and stretching vitality in spring. Bright and fresh fashion colors, comfortable fabrics combined with exquisite morning embroidery, beautiful lace and the most popular design elements of the year give you a fresh feeling.
Summer style: Summer series highlights the natural lady charm, fresh, elegant and gorgeous. Bright and fresh fashion colors, combined with fine cotton, light chiffon, refreshing stripes, romantic prints and ingenious details of fashion elements, show you a good mood in a season.
Autumn wind: Ayilian continues the elegant and simple design concept, highlighting a natural lady charm, fresh and elegant, and full of flowers. Bright and fresh popular colors, combined with fine cotton and natural feeling after washing, soft knitting with bright Aileen stripes, romantic embroidery, colorful tweed and ingenious details of fashion elements show you a romantic season, and the complete combination and easy collocation of products bring you a good mood in a season.
Winter style: Aiyilian's winter makes you no longer cold, mild colors, comfortable fabrics, rabbit hair symbolizing winter, and unique and exquisite design make girls have beautiful lines in winter. It adds a colorful feeling to this winter.
[Edit this paragraph] Ayilian's consumption proposition
Pure and beautiful pink lady kingdom
Pure beauty: it means the brand personality of Elaine.
Lady: represents the positioning of Aiyilian brand customers.
Pink: Brand represents color and pink attitude towards life. It is a brand visual recognition feature, and the unique pink gives consumers a strong brand imprint.
Kingdom: representing rich products and complete structure. Aiyilian products will be systematically expanded in the next few years to meet the one-stop demand of consumers.
Pure lady:
It quietly shows a personality characteristic shared by Aiyilian's consumer groups, which is a unique spiritual beauty; It is pure and has no worldly desires; Is the beauty that has not been carved and is ready to be released. Ayilian brings out the innocence and nature of a new generation of women, breaks through the shackles of the traditional concept of a lady, allows more women to enter the dream world, and makes life more colorful and unrestrained.
Pink kingdom:
Ailian's healthy, happy, lively, childlike, positive, brave, dedicated, kind, gentle and gentle personality has penetrated into the customer's thinking concept. When the pink attitude is integrated into the product kingdom, the brand connotation of Aiyilian is released infinitely, developing like life, attracting people's envious eyes. Ai Elaine flies freely in the pink kingdom she advocates, like a dancing butterfly, like a princess in a fairy tale, like an elf in a dream transition. After rounds of transformation and rebirth, she turned into one angel after another, pinning her master's dream and flying to the other side of happiness.
[Edit this paragraph] Company profile
Guangzhou Jinyu Clothing Co., Ltd. is a large-scale clothing enterprise focusing on R&D and design, integrating production and retail, and owns two famous clothing brands, "Ailian" and "ALT".
Its famous women's clothing brand "Ayilian" is the leading brand of "Fashion Lady". The company is the first company in China to advocate the brand culture of "Lady Modeling". With the brand of "Pure and Beautiful Love", it meets the intellectual, lively, pure and fashionable clothing and makeup needs of the lady era, and successfully builds a lady culture kingdom, which is deeply recognized by the market.
Ailian's "Fashion Women's Wear" has a precise positioning, providing campus girls and young white-collar workers with skirts, skirts, T-shirts, cardigans, sweaters, cotton covers, down jackets, jeans, windbreakers, coats, casual pants, fashion shoes, leather goods, hats, socks, backpacks, drinks and other products.
Another brand "ALT" is a new brand dedicated to "fashionable men's wear". ALT advocates taking the route of "design rising", taking spreading cutting-edge fashion themes as the cultural main line and insisting on avant-garde fashion elements as the design main line. ALT aims at youth, fashion and leisure, and provides fashionable shirts, jeans, T-shirts, casual pants, jackets, windbreakers, sweaters, cotton-padded jackets, down jackets, outdoor functional clothes, casual shoes, leather goods, hats, socks, backpacks, glasses and other products for innovative urban men.
The company has set up product research and development centers in Hongkong and Guangzhou, and established product information collection bases in new york, Milan and Shanghai, keeping pace with the world fashion and having strong product research and development capabilities.
The company has more than ten years of experience in garment production management, and nearly 60 excellent upstream suppliers work closely with it, which can achieve the supply scale of more than 6,543,800 pieces (men's and women's clothes) every year; At the same time, relying on its own professional logistics, it provides a strong guarantee for the rapid replenishment and rapid distribution of goods in the national market.
Since 2006, the company has introduced a strong team of consultants at home and abroad, covering strategies, systems, marketing planning, production management, product research and development, terminal management, store image, human resources and other fields. , and constantly improve the brand operation structure, showing its determination to become one of the leading brands in China fashion industry.
In terms of market operation, the company has established a leading in-depth marketing system, formulated the most matching operation mode, expansion and supervision scheme according to the specific market, provided advanced and easy low-risk mode for the joining partners, and provided all-round support such as brand endorsement, advertising support, opening guidance, staff training and terminal operation, which ensured the strong rise of the brand.
[Edit this paragraph] Business philosophy and corporate culture
Business philosophy:
Run people's hearts first, then run enterprises;
Manage culture first, then manage the market;
Implement the brand focus strategy, integrate all the resources of the enterprise, and build the first brand of women's wear in China and even the world.
Cultural concept:
1, N firsts and leads of Ailian
2. Irene's corporate mission
3. Ailian's corporate purpose
4. Elaine's entrepreneurial spirit
5. Elaine's corporate culture structure.
6. Ms. Ai Elaine's cultural brand declaration
7. The concrete expression of corporate culture in Ailian.
8. This foundation will last forever.
[Edit this paragraph] Status quo
Guangzhou Aiyilian Clothing Co., Ltd. has opened more than 600 stores in more than 20 provinces and cities in China since the transformation of its business model in 2002. With good market performance, Aiyilian brand has become a rising star in China women's casual wear industry.
Today, with the rapid development of the company, the perfect enterprise management system has created a group of high-quality professionals and sincere cooperation teams. Starting with management, the company has carried out six projects of "talent, management, quality, culture and image" in depth, so that all employees of the company can work together towards the enterprise goal of "achieving excellent brands and cultivating excellent talents".