2. Enterprises become more utilitarian and pay more attention to talents who can bring "real sales".
3. From the perspective of industry posts, technical posts will still be the most scarce posts, and enterprises are eager for high-quality technical talents.
4. There is a huge demand for the combination of Internet and traditional industries. For example, with the growth of new economy, new retail, education, finance and real estate, the demand for Internet talents in traditional industries has increased.
After 30 years of reform and opening up, Hainan's catering industry has developed towards diversification, multi-brand, multi-mode and multi-format. But today, there are some problems to be solved urgently in Hainan catering industry, such as insufficient excavation of characteristics and lack of local catering brands; Homogenization is serious, and it still stays in the stage of price competition; Professional talents are scarce, and the overall quality of employees is low.
Hosted by Li Zi, founder of Hainan Brothers Culture Communication Co., Ltd., Fu, chairman of Hainan Hotel and Catering Industry Association, Tan Daqian, president of Hainan Cuisine Association, co-founder of category consultation, Xie Jian, vice president of Hainan Technician College, Gong, founder of Hainan Shiweiguan Restaurant Chain, and other guests revolved around "How to break the development of Hainan catering?" Discussed this topic.
How should Hainan's catering be broken down?
The host Li Zixian, the founder of Hainan Lizi Brothers Culture Communication Co., Ltd., raised a question. With the further opening up of Hainan, what advantages will Hainan, as a strategic point of the 2 1 century Maritime Silk Road, bring to Hainan's Qiongcai industry? How to break the game?
Fu, President of Hainan Hotel Catering Industry Association:
The establishment of Hainan Freeport has brought unprecedented benefits to Hainan International Tourism Island. How to learn in catering industry? In the words of the general secretary some time ago, the first development is the first priority, innovation is the first driving force, and talent is the first resource. As the starting point of Hainan catering, this sentence also applies to me.
To develop, a region, an enterprise, an association, a province and a group must take development as the first priority. As a hotel catering industry, you are underdeveloped and weak, so it is difficult to become bigger and stronger. Enterprises do not innovate, only a dead end, no stamina, no future. In addition, it is difficult for an industry to promote development and progress without outstanding talents.
Chen Jiansheng, President of Hainan Cuisine Association:
Many foreign tourists come to Hainan and feel that our catering brand is very homogeneous, with no characteristics, no connotation and no culture. I think this is related to the weakness of products, stores and culture.
Hainan can be famous, and there are not many catering brands that people all over the country can reach. The volume is not big, how to break through this dilemma?
First, catering enterprises must dig deep, including raw materials, culture and products.
Second, we should inject culture. Now everyone is talking about cultural self-confidence, but Hainan catering rarely talks about culture and pays attention to culture. I don't think we can make progress if we don't pay attention to it now.
Third, tell a good story. When you come to a place, if there are not many food stories, you can't attract more people.
Fourth, we should pay attention to the sense of ceremony. Beijing banquets pay attention to the sense of ceremony. We visited many domestic enterprises, and almost all of them had a strong sense of ceremony.
How to eat in it by going up a flight of stairs? In view of the above points, local catering enterprises must strengthen their promotion.
Xie Jian, Vice President of Hainan Technician College:
When it comes to personnel training in the catering industry, as a vocational college, we consider it this way:
On the one hand, we should strengthen the connotation construction and specialty construction of higher vocational colleges in China. Including professional construction and investment in hardware facilities.
The second is the cultivation of professional talents. Vocational schools have a very important responsibility for employee training. It is not enough to train these employees in vocational colleges, but also to cooperate with enterprises, school-enterprise cooperation and integration of production and education.
Li Zi, founder of Hainan Lizi Brothers Culture Communication Co., Ltd.:
In addition to cultivating relevant cooking talents, I think it is necessary to cultivate more talents with culture, brand awareness and cultural wings for Hainan cuisine. Therefore, in this process, our technical college really has a long way to go. We should cooperate with schools and enterprises more and integrate more cultural awareness.
How to create the label of Hainan catering
Tan Daqian, co-founder of category consulting:
I study classification. Any place or region will have its own culture, and these cultures are the resources that breed the core of the category. What I want to communicate is that it is very important for Hainan catering to make a breakthrough, return to the original point, export Hainan labels and export Hainan platforms.
This goes back to the roots. What is our understanding of Hainan? All categories must talk about a basic concept. We use the knowledge of group cognition. After we label the beautiful things in Hainan, all the additional things can be transferred out. For example, Hainan has the label of Coconut Association, which can constantly arouse people's impression and cognition of Hainan.
We put these impressions on the cultural point, which is the direction of Hainan catering in the future. On the one hand, Hainan Island should provide a solid culture for enterprises going abroad, on the other hand, the island itself should become more and more solid.
Gong, founder of Hainan Shiwei Restaurant Chain Restaurant:
In 2006, the Food Museum opened its first shop in Hainan, selling bone soup from Hainan. Hainan's bone soup has a long history, but as a category of catering industry, it is difficult for us to stand out as a sketch of bone soup. At that time, we labeled Hainan cuisine, and no one in the industry agreed. However, we have gone out after years of development by excavating Hainan's special food culture and special ingredients.
Hainan has many special ingredients and special food culture, such as Qingbuliang, tilapia, Wenchang chicken and partridge tea. I think the catering industry has the responsibility to bring Hainan cuisine into full play and form a beautiful business card for Hainan Island to open to the outside world.
In addition to promoting specialty food, it is also an opportunity for catering to seize the opportunity to extend ingredients and specialty products.
In 20 17, Hainan's total tourism revenue was 8011990,000 yuan, and Hainan's catering revenue was 27.606 billion yuan, three times that of catering revenue. There are many tourists, but few people come to Hainan for dinner. The gap is huge.
To sum up, Gigi Lai, the host, said that Hainan's catering culture really lacks many things, including categories, cultural excavation, personnel training and so on. Many difficulties have affected the development of Hainan catering. He suggested that employees in Hainan must go out to see more, and enterprises should cultivate more talents with culture and brand awareness.