How to improve your clothing sales ability? Clothing sales is a very common position in job hunting, and the entry threshold is relatively low, but it is by no means a day's work to really do a good job in clothing sales. Let's share how to improve our ability in clothing sales.
How to improve your clothing sales ability 1 First of all, don't ask customers questions continuously. Many salesmen keep asking questions after customers enter the door. I don't know if you have ever encountered this situation. In the end, customers will leave directly after a few glances, because this will cause customers' disgust, especially after more than three questions, which will produce an invisible pressure and sense of urgency, which will lead customers to want to speed up the opening.
When recommending, remember not to be too enthusiastic besides asking too many questions. As I said before, too much enthusiasm can easily scare away customers. I have read many books on sales types, which basically say that promoters should be active and enthusiastic when entertaining customers, but many shopping guides do not understand the essence of the sales process. This is not right. Everything should be measured, but excessive enthusiasm will have a negative impact. The real passion is to think what customers think and satisfy customers with the products of the store.
Secondly, when we communicate with customers, we should not talk too much about technical terms unless we need professional knowledge like cosmetics. If we sell daily necessities, such as clothes, some daily necessities, we must say what the other party can understand, so as to attract customers to stay. Many times, when you speak technical terms, you think customers can understand them, but you don't understand them at all. For example, I am in marketing. If I tell the client who consulted my drainage that you want to make a detailed portrait analysis of your target users, you certainly don't understand!
As a salesperson, we should recommend products according to the characteristics of products and customers' needs, such as customers' gender, age, spending power, users' needs and gathering places, and say that these customers can understand them, thus improving their stay time.
Because each customer's demand for goods is different, we can recommend goods according to the taste, style and grade of clothes during the customer's stay. Remember to recommend blindly. If the recommended product does not meet the needs of customers, it will inevitably lead to customers' distrust of you. All along, what we advocate is not "selling and selling", but "service management" which is the most important thing to win the trust of customers.
There is also learning to put yourself in others' shoes. In fact, many salesmen will have "lack of confidence" or "insincere" embarrassment in the sales process, and many people don't know how to solve these embarrassment. In fact, they just need to think of themselves as customers. If they are themselves, why should I come in? What questions will you ask when you come in, what questions will you care about, what concerns will you have, and what services will be more comfortable? In fact, these psychology are similar to everyone. If you can really understand the customer's heart, your affinity for customers will be enhanced unconsciously, then your sales skills will be continuously improved in practice, your service awareness will be beautifully upgraded to a higher level, the transaction rate will be higher, and your sales performance will be higher.
Finally, in the process of sales, stop when you are ready, and remember to drag your feet. According to my years of sales experience, the best time for customers to stay in the sales process is 5-7 minutes. During this period, customers generally have a desire to buy. If the salesman doesn't know how to read minds, doesn't seize this opportunity in time, and still introduces endlessly, it will make customers feel bored and lead to failure. We open a shop to sell things.
How to improve your clothing sales ability? 2. To sincerely help customers and sell products, the shopping guide should first sell yourself and let customers accept you, instead of utilitarian calculation of customers in order to complete the sales task and sell products.
Second, moderate enthusiasm, too much, model, mechanization or excessive enthusiasm will make customers feel uncomfortable, resulting in insecurity and vigilance. We need enthusiasm and service to provide our customers with a relaxed, frank and unrestrained environment and atmosphere. The way, speed and tone of speech must be gentle, confident, firm and cadence, reflecting the company's image, atmosphere and quality.
Third, listen to customers' voices. Excellent shopping guides learn to let customers talk, and listen carefully to customers' voices, understand customers' inner thoughts and listen carefully to customers' voices. This is the best respect for customers, not just talking to themselves.
Fourth, ask the customer's needs clearly. When the customer is faced with countless choices, he is blind, and he also wants to find a trustworthy shopping guide to tell. Then, if we need to explore the needs of customers, we need to ask several key questions:
1: Do you want to choose clothes for yourself or for your family?
2. What do you care most about when buying clothes?
3: What's your budget?
4: Where do you want to wear the clothes you bought?
5: Are there any special requirements for color and style?
An excellent shopping guide will ask customers about their needs according to their gender, age, dress and identity.
Fifth, targeted guidance, there is a very common phenomenon in daily store sales. After the customer came in, he asked about several products. After you briefly introduced him, he left without saying anything. Why? Because of the customer, he just looked around and didn't decide what to buy. There are no products that meet their own requirements, and there is no place to attract customers. As for the shopping guide, he has no professional quality, can't grasp the customer's needs and interests, can't guide and stimulate the customer's needs well, and is not interested in the words and manners of the shopping guide.
Sixth, focus on the three core selling points that customers are most concerned about. When customers look at a product carefully, when customers pay attention, when customers ask you some details, when customers become active; These signals tell us that our customers are interested. When customers are interested in a product, it is the best time for us to introduce its selling points in detail. When introducing the selling points of products, we should effectively compare competing products around the interests that customers are most concerned about and the benefits of customers. To make a selling point, you must make it clear. The average customer is most concerned about no more than three issues, so the salesperson who talks about ten selling points in one breath can hardly remember it, and even the customer will think that you are bragging.
Seven, let customers enjoy the experience of products, introduce products, not only to talk, but also to learn to practice products, and create opportunities for customers to experience when appropriate. Customers feel the deepest about the products they have experienced. Many times, customers buy feelings, and when they feel that a point attracts customers, they reach a deal.
Eight, customers need successful cases and proof, the hearing is empty, seeing is believing. In addition to telling them, we also need to give them some information, color pages, certificates, receipts, customer files and other certificates.
Nine, customers need commitment, customers believe that proof, but also need our marketing staff to make a commitment; Let customers believe in our determination, believe in our products and show our confidence. At the same time, don't exaggerate and promise at will.
10. Don't reduce the price easily. The customer says it's too expensive. Does he really think it is expensive? There is another meaning behind this: customers may think it is not worth that much money? Maybe there's not that much budget? You may also be afraid of being cheated. At this time, we should constantly improve the value and added value of products, rather than casually reducing prices.