Brand recognition is the ability of potential buyers to recognize or remember a brand as a product. It involves the relationship between product category and brand. Brand recognition is divided into three different levels.

Brand is not only a passport for enterprises to go global, but also a strong support to meet people's needs for a better life. It is also an important embodiment of national competitiveness and a beautiful business card of national image. The continuous improvement of independent brand image is fundamentally due to the substantial improvement of product quality, design ability and scientific and technological content, which has met consumers' demand for high-quality products.

It is through unswervingly promoting innovation, guarding quality and making a big brand that China Manufacturing has achieved a historic leap from OEM to brand creation, from following and running ahead.

Extended data

There are two points that foreign enterprises can learn from in brand marketing:

First, highlight the differentiation of brands. For example, the competition in South Korea's financial industry is fierce. In order to win customers, banks have launched their own differentiated brands. In the future, ICBC Seoul Branch should highlight the "China element", carry out targeted brand marketing and gradually form its own brand characteristics.

Second, support social responsibility service activities. Korean financial institutions participate in a wide range of social responsibility activities, including voluntary public welfare, environmental protection, helping vulnerable groups and supporting cultural and educational undertakings. By fulfilling social responsibilities, we have established a good corporate citizenship image.

Baidu encyclopedia-brand awareness

People's Daily-People's Times Comment: Start a new journey of brand power.