? When it comes to Uniqlo brand clothes, friends who know him will naturally think of cheap and comfortable clothes to match. But from the beginning of 2020, the loyal fans of Uniqlo slowly felt that he had quietly raised the price! In the past, the price of short sleeves in Uniqlo was 79,89, and there were basically no short sleeves exceeding 65,438+099, and it can be seen that the sales of short sleeves below 65,438+000 yuan accounted for more than 60%, and then the sales of casual pants and jeans basically increased in 50 yuan, with jeans being 299 yuan and casual pants being 249 or 65,438+099, and they were discounted in seasons. Now fans are talking about this price increase. Although the price increase is not very large, his consumer groups are college students and white-collar workers, indicating that the consumer groups are some low-income groups. Secondly, if you choose a pair of pants of the same quality compared with foreign clothing brands such as HMzara and GAP, the price of Uniqlo is still more advantageous! Take Uniqlo 299 jeans as an example. From fabrics to metal fittings and designs, it can be compared with jeans of 500 to 600. The cost performance is still very high, and his style is relatively simple, giving people a very young and clean style. People who like him like it very much, no matter whether the price increases or not, there are still a group of consumers who don't watch it. He thinks this style of furniture is too expensive to accept! These two kinds of people are two representative groups! Generally speaking, a small increase in loyal fans of Uniqlo will not have a great impact on fans!