What do you mean by distribution and consignment? There are many industries in our life, and there are many different ways to face the value of each field in our life. Sales is a common industry. Distribution and consignment mean something like this.

What do you mean by distribution and consignment? 1 consignment, as the name implies, is consignment. For example, if I open a shop, your things will be displayed and sold here, and the things will still be yours. I will settle a fee for you after selling.

Distribution is also called distribution. For example, I opened a store, first purchased a batch of your things at the purchase price, and then sold them in my store. The discount is mine.

Consignment for outlets is basically divided into virtual goods and physical goods, and distribution is to establish sales channels, that is, to sell products to consumers through certain channels; Consignment is intangible, and distribution can get the real thing and then sell it to consumers.

Full name of consignment: online shop consignment, also known as online shop agent. Online shop sales are basically divided into virtual goods sales and physical goods sales. Consignment means that some websites that provide online wholesale services or sellers who can provide wholesale goods reach an agreement with people who want to do online shop consignment, providing them with data such as pictures of goods, rather than physical objects, and selling them to online shop consignors at consignment prices. Generally speaking, the online shop agent sells the goods pictures and other information provided by the wholesale website on his own online shop, and informs the wholesale website to deliver the goods for him after selling the goods. The goods sold are only sent from the wholesale website to the buyer of the online shop agent, and the online shop agent can't see the sold goods in this process. The after-sales service of online shop consignment is also exercised by wholesale websites.

Distribution: refers to establishing sales channels, that is, selling products to consumers through certain channels. From this perspective, we can call any sales method distribution. In other words, distribution is the process of products from the place of production to the place of sale, and products must reach consumers through certain distribution methods.

In our market or daily life, we often see the way of selling goods on a commission basis, and many people join this sales team. So, what does the so-called consignment mean? What is the main difference between consignment and distribution? Let's take a look at the specific content.

What does consignment mean?

Consignment refers to online shop consignment, which can be divided into virtual goods consignment and physical goods consignment. Find a website that can provide wholesale services or a seller that can provide goods and help them sell goods at outlets. The person who consigns the goods can't see the real thing, and the seller will provide the information such as pictures and prices of the goods to the person who consigns the goods.

What do you mean by distribution and consignment? 2 What is the difference between consignment and distribution?

Distribution is to establish sales channels and sell goods to consumers through sales channels; Selling goods mainly in the name of individuals is a buying and selling relationship. Consignment is to sell wholesaler's goods through its own online shop and earn commission, mainly in the name of wholesaler, which belongs to agency relationship.

The above is the meaning of consignment, and what is the main difference from distribution. After reading it, your little friend hopes to answer your doubts.

Just a few days ago, iResearch released the Ecological Research Report on Live E-commerce in China in 2020. According to the report, since 19, the total turnover of living e-commerce has reached 4.5129 billion yuan, up by 200.4% year-on-year, accounting for 4.5% of the total online shopping scale, with a large room for growth. It is expected to maintain a high growth trend in the next two years.

For a long time, most businesses still broadcast e-commerce activities on platforms such as Taobao and JD.COM, but the fierce internal competition makes it difficult for some small businesses to show their talents in a short time. As a result, an independent e-commerce platform named "Live Selling System" was born in the market. It is specially built for live broadcast, and often includes PC, APP, applet, H5 and other terminal forms. Compared with Taobao and JD.COM, the biggest advantage of this system is that merchants can operate by themselves after buying it, which is convenient for management, with less competitive pressure, and can quickly create their own private domain traffic.

Seeing this, some readers may ask, the live broadcast sales system is so easy to use, so how does it help businesses make profits?

The live broadcast selling system is actually an online mall with live broadcast function. The profit model of online shopping mall is nothing more than using various marketing schemes, such as group fight, spike, coupons and so on. Of course, for the live broadcast selling system, its main profit model is to adopt the way of consignment or distribution. Below, I will give you a brief introduction.

I. Distribution

Generally speaking, distribution can be divided into two modes, one is everyone distribution, and the other is designated distribution, but the two modes are not the same, and their operation modes are not much different. Specify distribution, that is, administrators can designate users as distributors. Distributors can share product details pages, product posters, distribution promotion posters and other forms after opening the permissions. Once a new user enters the system to register and buy goods through sharing links or QR codes, the distributor can get the corresponding commission, and the platform can also extract some water.

Everyone distributes it, and the background is full of consumption thresholds. After the user reaches the consumption quota, he automatically opens the distribution authority and becomes a distributor. There is no need to specify, and the way his users get commission and the way the platform gets revenue is no different from "designated distribution". However, it should be noted that the distribution relationship between users can only be established at two levels at most, and the commission ratio is different.

Second, consignment.

The proxy function can only be realized by the anchor. The merchant enters the platform to open the live broadcast function, and the anchor broadcasts the goods for the merchant. After watching the live broadcast, users can place an order to buy goods in the live broadcast room. While the platform pulls water, the anchor can also get commission income. Moreover, if a user gets a commission through the live broadcast room of the distribution sharing store, then the anchor and platform can also get a certain income.

The above is the significance of distribution and consignment in the live broadcast selling system, as well as the realization process, which is more or less the significance of social e-commerce.

Disclaimer: The above content is original by the author himself, and it is forbidden to reprint without the author's consent, otherwise the relevant legal responsibilities will be investigated.

In our market or daily life, we often see the way of selling goods on a commission basis, and many people join this sales team. So, what's the difference between consignment and distribution? What do you mean by consignment and distribution? Let's follow me to learn more about the difference and significance between consignment and distribution.

The difference between consignment and distribution

From the difference between the two, the dominant suppliers in distribution account for a large part, while the commissions of merchants account for a large part.

Because there are often restrictions on distribution channels, in other words, suppliers usually have certain regulations on the marketing channels of distribution groups. Without consignment, you can choose marketing channels with the help of merchants' own subjective intentions.

From the supplier's point of view, the sales of different channels and different personnel can effectively reduce the problem of homogenization of platform goods, while the goods we see in online shopping malls are single, and most of them are caused by consignment.

The meaning of consignment and distribution

Consignment for outlets is basically divided into virtual goods and physical goods, and distribution is to establish sales channels, that is, to sell products to consumers through certain channels; Consignment is intangible, and distribution can get the real thing and then sell it to consumers.

1, consignment

It is called an online shop agent, also called an online shop agent. Online shop sales are basically divided into virtual goods sales and physical goods sales. Consignment means that some websites that provide online wholesale services or sellers who can provide wholesale goods reach an agreement with people who want to do online shop consignment, providing them with data such as pictures of goods, rather than physical objects, and selling them to online shop consignors at consignment prices.

Generally speaking, the online shop agent sells the goods pictures and other information provided by the wholesale website on his own online shop, and informs the wholesale website to deliver the goods for him after selling the goods. The goods sold are only sent from the wholesale website to the buyer of the online shop agent, and the online shop agent can't see the sold goods in this process. The after-sales service of online shop consignment is also exercised by wholesale websites.