I. Overview Some people say that there are three key conditions for opening a store: "The first is the location; The second is location; The third is location. " It can be seen that the development of stores has a far-reaching impact on the successful operation of the company's specialty stores. Alliance leaders and franchisees need to work closely together, comprehensively think about and formulate the store opening strategy, and formulate and implement the store opening plan in the most effective way, including market analysis, business circle investigation, site selection, decoration, opening preparation and opening. All equipment, devices and articles should also be ready within the specified time. In order to strive for the fastest and highest economic benefits. Second, process market analysis-business circle survey-site selection-decoration-opening preparation-opening. Analysis: 1. Considering that the clothing store is a new store, in order to reduce the rent and cost, the storefront area can be smaller, so I decided to rent a storefront around 10 square meter first. 2. There are two prosperous areas, but brand management must be in this brand street. Only by looking for shops in this street can it be commercial. 3. The general store should be operated according to local conditions, because monopolizing a brand is risky. It should include second-line and third-line brands and accessories. Location: Opening a shop is a very popular investment and financial management method at present. Indeed, if you open your own shop as a boss, if your business situation is ideal, you can not only effectively preserve and increase your property, but also gain a sense of accomplishment psychologically. Therefore, more and more people pay attention to and participate in opening stores. If you want to open a store, you have to consider the problem of choosing a store. Relevant experts pointed out that finding an ideal storefront will mean that your business of opening a store is half successful. It is no exaggeration to say that opening a shop is different from running a factory and a company. The retail-oriented business model determines that the choice of its stores is very important, which often directly determines the success or failure of the business. So how can we choose the ideal store? Those who plan to open a shop may wish to refer to the following practices-Step 1: Choose a good location and store location, and grasp the following points: Grasp the principle that "passenger flow" is "capital flow", and the probability of success in opening a shop in a busy and crowded location is often much higher than that in an ordinary location, because a constant stream of people is a potential source of tourists. As long as the goods you sell or services you provide can meet the needs of consumers, you will certainly have good performance. The areas with large passenger flow are ① the commercial center of the town (that is, what we usually call "urban area"); (2) Near the station (including the train station, long-distance bus station, passenger ferry terminal, and the starting point and end point of the bus); ③ Hospital entrance (large hospitals with inpatient departments are preferred); 4 school gate; 5 popular tourist attractions; ⑥ At the entrance of a large wholesale market. Taking advantage of the effect of "the store is there", we might as well listen to the consumer's statement: Miss Lu, a white-collar worker in a company, is a big flower consumer and often sends flower baskets and bouquets to customers and friends. She said that she might go to a nearby flower shop to buy flowers except when she was in a special hurry. Many times, she is in a hurry to go to Stadium Road to buy flowers, because there are many flower shops, complete varieties of colors and choices. Ms. Jiang, who teaches in a university, always likes to go to Dongpo Road, Wulin Road and other places with dense clothing stores to buy clothes. She thinks that in addition to many styles, many stores can shop around, and it is easier to start with a price. So don't worry about competition in the same industry. Once there are more and more horizontal shops, it will have a polymerization effect, and it is easy to expand influence, gather popularity, and form a professional street. Business is definitely better than doing it alone. Paying attention to choosing the right business location is closely related to the business content and potential customer base, and all walks of life have different characteristics and consumers. Prime location is not the only choice. Some shops are not as good as those in relatively remote areas, such as small shops selling oil, salt, sauce and vinegar. Opening a business in a residential area is definitely better than downtown. Another example is a stationery store, which is obviously not as ideal as a cultural and educational area in a prime location. Therefore, we must determine the best place to open a shop and choose the right storefront according to different business industries and projects. The more lively the place, the better. The key is to be suitable. Step 2: Do further investigation. After the initial selection of the location of the store, it is necessary to make a further comprehensive investigation, make some investigation and analysis on the relevant situation, and then decide whether to finally set up a point here. This paper mainly investigates from the following aspects: the situation of the shop itself: Xiao Luo, who runs an audio-visual product shop, recently opened a shop from someone else. This shop, with an area of 15 square meter, is located in the second prosperous area. The daily traffic is also considerable, but the rent is very cheap. As long as it's 800 yuan a month, Ronaldinho thinks he's got a bargain and secretly enjoys it. Unexpectedly, it took more than 10 thousand yuan to decorate, and less than a month after the grand opening, a paper "violation notice" made him dizzy. It turned out that the last family learned through internal relations that the store would be demolished sooner or later, so they came out of the shell, took a ticket and ran away, leaving a hoop for Ronaldinho. Therefore, before renting a storefront, we must conduct a careful investigation and understanding of the storefront.