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ZARA's clothing grade and brand positioning in China?
1。 I think the grade and price are under only, E-land and other brands. It should be H & I am a class. It belongs to a specialty store, slightly higher. 2。 ZARA's pricing in China is slightly lower than that of brand women's wear in shopping malls, and its styles and colors are particularly rich. Here, you can not only find the latest fashion items, but also find any basic models and accessories you need. Coupled with the rich design of men's wear and children's wear, a family's clothing style can even be purchased in one stop. Simply put, customers can enjoy the design of top brands for less than one tenth of the price of top brands, because it can copy the most popular designs in a very short time and quickly spread to stores all over the world. For example, the latest skirt you saw in Milan today, 10 days later, you can buy fantastic clothes at ZARA Store in day order of Beijing World Trade Center. 3。 ZARA's products take only three weeks on average from design, trial production, production to store sales, and only one week at the earliest. In China, Metersbonwe, Bang Wei and Bang Wei, who are famous for their speed, need 80 days to complete this process. 4。 ZARA brand was born in 1975 and was founded in Spain. It belongs to the Spanish clothing giant Inditex Group (Inditex Group is the third in the world and the first in Spain). ZARA has set up more than 2,000 clothing chain stores in 56 countries around the world. ZARA is deeply loved by fashionable young people all over the world, with excellent design of designer brand and relatively low price. Simply put, ZARA is to let civilians embrace high fashion. ZARA fully caters to the public's keen pursuit of fashion trends: dress appropriately and don't lose everything.