VINVERT is one of many brands owned by Sanyo, a large Japanese clothing company founded in 1942.
The target group of Sanyo Clothing is men who pursue individuality in their own clothing and have requirements for its reliability and versatility. On the premise of having high technical strength, this paper puts forward a scheme of launching a modern basic business coat with both functionality and fashion.
Sanyo clothing is aimed at the female target group, which is an adult woman who demands fashion and personality for her own dress. On the premise of high-tech strength, she put forward a scheme, in which high-quality coats should have a sense of fashion while maintaining functionality.