My experience tells you that as long as you follow the process and have certain funds and interpersonal relationships, after 30 years of accumulation, you can also make a second Li Ning ~ ~ ~
1, Li Ning is an athlete. At the beginning, she had a certain amount of funds as the original accumulation, and the number was not small ~ ~ ~
Take this money to find a clothing factory to make clothes for you, hang your own brand, and then register the brand Li Ning. You can open the door and open your own shop directly after you finish your clothes. After making money, you can open a second facade and keep it open ~ ~ ~
3, open to a certain time, it will have a brand effect. Advertise when you have money, and then recruit powerful franchisees ~ ~
4. After recruiting franchisees, I earn more money, which is used to invest in direct stores and advertisements ~ ~ ~
5. After completing China, enter the international market ~ ~ ~
6. After decades of work, it has become the present Li Ning ~ ~ It can be said that the technical content is not high ~ ~ ~
And a detailed medical history.
1990, Li Ning Co., Ltd. started in Sanshui, Guangdong. Since its establishment, it has cooperated with the Chinese Olympic Committee to promote the development of sports in China through sporting goods, and spared no effort to sponsor various sports events. From 65438 to 0995, Li Ning Company became the leader of sporting goods industry in China. In 2005, Li Ning Company continued to maintain its leading position in the industry, and its sales reached a record high, sprinting towards the goal of a world-class brand. ...
Product specialization is the basis of competition in sporting goods industry. Li Ning Company regards product research and development as a record-breaking agenda. As early as 1998, the company established the first design and research center for clothing and footwear products for local companies, and took the lead in becoming a self-developed China sporting goods company; In 2004, Li Ning Company cooperated with the Department of Human Sports Science of the Chinese University of Hong Kong to test the mechanical characteristics of the sports shoes produced by Li Ning Company, establish a database of professional athletes' feet, collect and analyze the data of professional sports characteristics, and further improve the professionalism and comfort of the products. After fifteen years of exploration, Li Ning's products have developed from a single sportswear to a series of sportswear, sports shoes and sports accessories. In the near future, Li Ning brand will strive to become a world-class brand and provide professional sports products for athletes and sports enthusiasts all over the world. Because of this enthusiasm, Li Ning has the largest distribution network of sporting goods in China. At the same time, Li Ning's international network is constantly expanding, and it has now entered 23 countries and regions.
Behind every champion team, there must be a set of effective management methods. So is Li Ning Company. In practice and exploration, a set of strategic planning mode and management system suitable for the company has been formed, which makes the organization and operation of the company smooth and unimpeded, and the strategy is implemented decisively and quickly. At present, Li Ning Company is establishing an information system based on ERP nationwide, comprehensively integrating product design, supply chain, channels, retail and other resources, developing e-commerce, and further enhancing operational efficiency and brand image.
"Promote sports in China and let sports change our lives" is the original intention of Li Ning Company. Li Ning Company has never given up any efforts to realize this mission. Since 1990 supported the China Sports Delegation of the Beijing Asian Games, Li Ning Company has invested heavily in sports and created tens of thousands of employment opportunities.
The unique corporate culture is the baton for every part of Li Ning Company to work closely together and forge ahead, making all suppliers, distributors and service providers become partners, and all employees work together with Qi Xin. Li Ning people believe that human potential is infinite. Sports make people more confident, dare to express themselves, constantly tap their potential and surpass themselves-we have such a brand concept and unswervingly put it into practice: 1990, Li Ning Company became the first sporting goods enterprise in China to sponsor the China sports delegation of the Asian Games; 1992, Li Ning Company provided prize-winning equipment for the China Olympic delegation and became the first sporting goods enterprise in China to sponsor the Olympic Games. From 65438 to 0993, Li Ning Company took the lead in establishing a franchise marketing system in China. From 65438 to 0998, Li Ning Company took the lead in establishing the first design and research center of sportswear and footwear in China. From 65438 to 0999, Li Ning cooperated with SAP to launch AFS clothing and footwear solutions, becoming the first sporting goods enterprise in China to implement ERP. In 2004, Li Ning Company successfully listed on the main board of China United Communications Corporation, becoming the first sporting goods enterprise listed overseas. In 2005, Li Ning Company became an official partner of NBA. In 2006, Li Ning Company became the official market partner of ATP China.
Today, Li Ning Company is not only a manufacturer of sporting goods, but also a disseminator and promoter of a healthy lifestyle. With accumulated self-confidence, we grasp the opportunities given by history, meet the challenges of the global market, and practice the mission of Li Ning people-we use sports to stimulate people's desire and strength to break through!
Development history
65438-0990 Li Ning Sporting Goods Co., Ltd. cooperated with the Chinese Olympic Committee at the beginning of its establishment, promoted the development of sports in China through sporting goods, and spared no effort to sponsor various sports events. From 65438 to 0995, Li Ning Company became the leader of sporting goods industry in China. In 2004, Li Ning Company continued to maintain its leading position in the industry, and its sales reached a record high, sprinting towards the goal of a world-class brand …
● 1990- 1992- creation stage
● 1993- 1995- high-speed development stage
● 1996- 1998- business adjustment stage
● 1999 -200 1 year-secondary development stage
● 2002 -2003-brand remolding stage
● From 2004 to present-professional development stage.
From 65438 to 0989, Mr. Li Ning began to prepare Li Ning's design scheme, and in April of the same year, he officially registered the "Li Ning brand" trademark.
1May, 990, Li Ning Company started in Sanshui, Guangdong Province, and engaged in the production and operation of "Li Ning brand" sportswear.
In August, 1990, "Li Ning" sportswear was selected as the designated costume for the torch relay of the 1 1 Asian Games, the winning costume for the China national team to participate in the Asian Games, and the designated costume for Chinese and foreign journalists. The "Li Ning" sportswear was spread all over the country with the Asian Games torch.
199 1 year, Li Ning Company began to fully operate Li Ning brand sportswear and sports shoes.
1992, Li Ning brand equipment was selected as the winning clothing and shoes designated by the China delegation in the 25th Barcelona Olympic Games, ending the history of China athletes using foreign sporting goods in the Olympic Games.
1993, Li Ning Company moved to Beijing.
From 65438 to 0993, Li Ning Company took the lead in establishing a franchise marketing system in China.
From 65438 to 0995, Li Ning Company participated in Tianjin "China Sporting Goods Expo", and the order volume accounted for half of the total turnover, becoming the leader of the sporting goods industry in China.
From 65438 to 0996, Li Ning Company sponsored the China sports delegation to participate in the 26th Atlanta Olympic Games.
From 65438 to 0997, Li Ning Company established Li Ning Gymnastics School in Foshan, which was the first gymnastics training institution invested by enterprises.
From 65438 to 0997, Li Ning Company established its own distribution network all over the country.
1998 At the beginning of this year, Beijing Li Ning Sporting Goods Co., Ltd. was established.
1In March, 1998, Li Ning Company took the lead in setting up the first design and research center for sportswear and footwear in China.
1April, 1998, Li Ning Company cooperated with DuPont Company (now Invista Company) to launch CoolmaxR fabric.
1In August, 1998, China suffered a once-in-a-century flood disaster, and Li Ning Company gave 6 million RMB to Jiangxi, Anhui, Hunan, Hubei and Northeast China.
From 65438 to 0999, Li Ning Company cooperated with SAP Company to introduce AFS clothing and footwear solutions, becoming the first sporting goods enterprise in China to implement ERP.
In June 2000, Li Ning Company successfully sponsored the French Gymnastics Association, and Li Ning brand products became "the only competition and award-winning equipment of the French gymnastics team".
In 2000, Li Ning sponsored the China sports delegation to participate in the 27th Sydney Olympic Games, and the "walk-on" and "butterfly shoes" were rated as "the best award-winning equipment" by journalists from all over the world.
200 1, Li Ning signed a contract with famous Italian and French designers, and the product design embarked on the road of specialization and internationalization.
In July, 200012000, the China diving team went to the World Diving Championships wearing a "Li Ning" diving suit, which is the national diving ball of China.
200 1 10, Li Ning's first overseas brand image store opened in Santander, Spain.
200165438+February, Mr. Li Ning became "Chinese Bone Marrow Bank" and "Ambassador of Love".
In 200 1 year, the turnover of Li Ning Company reached about 734 million yuan.
In 2002, Li Ning Company established a brand-new position: Li Ning, anything is possible.
In 2002, Li Ning established cooperation with DuPont (now Invista), and lycra fabric was widely used in Li Ning brand clothing.
In September, 2002, Li Ning Company provided the Spanish women's basketball team with the one-piece competition clothes for the14th World Women's Basketball Championship.
At the end of 2002, Li Ning Company established its own mission, vision, values and business development strategy.
In 2002, the turnover of Li Ning Company reached about 958 million yuan.
In August 2003, the third generation "Li Ning" image shop was launched nationwide.
In June, 2003, 165438+ 10, the "Li Ning Cup Five-a-side Football League" was officially launched in Beijing, Tianjin and Shanghai 13 provinces and cities, and carnival activities were also launched nationwide.
In June, 2003, the E-POS project was officially launched, which indicated that Li Ning Company began to launch the channel management information system in an all-round way. Ning Company signed a contract with China National U 18 Men's Basketball Team to train talents for China Men's Basketball Team to go to the 2008 Olympic Games, and Li Ning Company also began to enter the basketball professional field.
From June 5 to February 2003, Li Ning Company cooperated with Tsinghua University School of Economics and Management and Business School of Sydney University of Technology to jointly set up the first Sino-foreign cooperative sports management master program, so as to cultivate excellent sports management talents for the 2008 Beijing Olympic Games.
From June 5th to February, 2003, Li Ning Company donated materials worth10 million RMB to the earthquake and flood-stricken areas in Inner Mongolia, Jiangxi, Shaanxi, Yunnan, Guangxi and Hunan.
In 2003, the turnover of Li Ning Company reached about 654.38+27.6 million yuan.
In February 2004, the first Li Ning brand professional football shoes "tie" asked? The dental basketball association signed a contract with the Spanish men's and women's basketball teams until 2008.
On June 28th, 2004, Li Ning Co., Ltd. was successfully listed on the main board of Hong Kong Stock Exchange (stock number: 233 1), which was the first mainland sporting goods company to be listed in Hong Kong.
In August, 2004, Li Ning Company sponsored the China Olympic delegation for the fourth time, and the "splendid china" winning clothing and "Aurora" winning shoes complemented each other in Athens.
In August, 2004, Li Ning Company cooperated with Dr. Ned Frederick of Exeter R&D Company in the United States to develop the core technology of Li Ning sports shoes.
In September 2004, the first Li Ning brand professional basketball shoes Freejumper came out, marking Li Ning's entry into professional basketball products. In September 2004, the strategic project of Li Ning Co., Ltd. was completed.
From June to 10, 2004, I cooperated with DRD design office to design Li Ning sports shoes.
From June 5438 to 10, 2004, Li Ning Company Dachao signed a four-year strategic cooperation agreement with China University Basketball Super League (referred to as Dachao League), becoming the only designated sports equipment sponsor of Dachao League.
In June 2004, Li Ning Sports Technology Development (Hong Kong) Co., Ltd., a Hong Kong design and research center, was established, focusing on designing Li Ning brand clothing products.
June 5438 +2005 10, Li Ning Company signed a contract with NBA and became the official market partner of NBA.
In April 2005, Li Ning and Netease reached a cooperation and created a brand-new "Li Ning-Netease Sports Channel".
In April 2005, Li Ning Company reached a strategic cooperation with Swarovski Company, the world's largest cut crystal manufacturer.
On June 5438+ 10, 2006, Li Ning Company signed a contract with damon jones, a famous guard of the Cleveland Cavaliers in NBA. Damon jones will wear Li Ning brand sneakers to play in the NBA. Li Ning brand became the first China sports brand to appear in NBA.
In March 2006, Li Ning 00 1 Limited Edition went on the market. This is the first time that China sports brands have sold limited edition sports shoes.
In April, 2006, Li Ning Company and ATP (Tennis Professional Association) officially announced the establishment of an official market partnership in China.
In April, 2006, Li Ning Company reached an agreement with China University Sports Association to build a brand-new Chinese University Football League.
In April 2006, Li Ning signed a contract with the Vietnam Football Association (VFF) in Hanoi. Li Ning Company will provide equipment for Vietnam National Men's and Women's Football Team and Vietnam National U23 Men's Football Team in the next three years.
In April, 2006, Li Ning Company and ATP (Tennis Professional Association) officially announced the establishment of an official market partnership in China.
In June 2006, damon jones, an NBA Cleveland Cavaliers player, visited China at the invitation of Li Ning Company. During the seven-day trip, Damon visited Beijing, Hangzhou and Shanghai successively, and had close contact with consumers in China.
In June 2006, Li Ning signed a contract with damon jones, a Cleveland Cavaliers player in NBA, and Li Ning became the first China brand to appear in NBA.
On August 14, 2006, Li Ning brand teamed up with Mr. O 'Neill, one of the top 50 NBA superstars, to jointly launch the "Li Ning" SHAQ series professional basketball product line and jointly explore the basketball market in China.
On September 5, 2006, Li Ning Company launched a professional technical platform for footwear products-"Li Ning Bow" shock absorption technology. "Li Ninggong" is the first scientific and technological platform for sports shoes research and development in China, which indicates that Li Ning's eye-catching ability of sports shoes is among the world's leading ranks.
On September 12, 2006, Li Ning brand officially signed a contract with Sudan national track and field team. Sudan's national track and field team will take part in the 2008 Beijing Olympic Games in training clothes, competition clothes and award-winning clothes specially designed by Li Ning Company.
2007- 1-5 Li Ning and CCTV jointly created a brand-new image of sports channel.
2007- 1- 12 Li Ning signed a contract with the Argentine national basketball team for brand internationalization.
2007- 1-29 Li Ning signed a contract with the Swedish Olympic Committee and became the designated sports equipment partner of the Olympic delegation.
On April 30th, 2007, Li Ning Company and Beijing Sport University jointly promoted and supported the development of rural sports in China, and "played together" with rural physical education teachers.
On June 25th, 2007, Li Ning Company signed a contract to become the "official partner" of the Spanish Olympic Committee, and joined hands in the Beijing Olympic Games.
2007-9-24 China sports brand signed the top tennis player for the first time-Li Ning Company joined hands with Ljubicic to enter the international tennis world.
2007-11-15 Li Ning acquired 57.5% equity of the famous table tennis brand "Double Happiness".