Bajin menswear was founded in Quanzhou, the starting point of the Maritime Silk Road and the cultural capital of East Asia. Headquartered in Shanghai, Bajin Men's Wear is the leading brand of high fashion jackets in China and the pioneer brand of business casual men's wear.
Ba Jin Men's Wear (Shanghai) Co., Ltd. was established in 1980, and its headquarters is located in Changfeng Ecological Business District, Shanghai, with more than 500 employees.
Ba Jin men's wear focuses on jackets. It ended the monotony of jackets with its unique design, thus becoming the leader of high fashion jackets in China. At the same time, it leads the research and development of jackets and accessories, making casual wear more fashionable.
Bajin men's wear adheres to the core values of "one can do one thing well in one's life" and has been focusing on the men's wear market with jackets as its core category for 34 years. With "leading style design" and "rich experience in layout", it has won a good reputation from consumers, and has become China through superb leading product research and development design, strong brand operation management and stable and complete monopoly sales system.
Bajin men's wear now has more than 3,000 brand stores with unified image and standardized management.
In 20 13, Ba Jin Men's Wear was selected as "Top 500 Most Valuable Brands in China" for 0/0/0, and continued to be the first value brand of men's wear in China with a brand value of 26.958 billion yuan.
1980, the launch of Ba Jin brand;
1989, the Chinese name of "Ba Jin" brand was officially registered;
199 1 year, jacket became the core leading product of Ba Jin brand;
1992, Ba Jin successfully registered the first graphic trademark, and took the lead in standardizing the brand visual system in the field of men's wear in China. 1997, registered Chinese "Ba Jin", English "K-BOXING" and graphic trademarks, and invested heavily to build CIS image recognition system, becoming a men's wear brand that spread to CCTV with a brand-new brand image;
In 2000, Ba Jin officially started the franchise system, becoming one of the first garment enterprises in China to carry out franchise on a large scale.
200 1, Ba Jin ranks among the top 100 garments in China;
In 2002, Ba Jin spent nearly10 million yuan to broadcast advertisements at the World Cup in Korea and Japan. The slogan "Dare to compete with the world" has aroused strong repercussions. In the same year, Ba Jin became the first enterprise in China casual wear industry to pass the "China Environmental Label Product Certification" and cooperated with trout Global Strategic Competition Consulting Company;
In 2003, Ba Jin put forward the product positioning of "every jacket has original design" and was selected as the only China menswear brand participating in the Louvre in the Sino-French Cultural Year.
(The information is referenced from Baidu Encyclopedia)