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China Clothing Brand Icicle
Good evening ~

Last week, I shared the domestic minority designer brands I used in the past two years. Many readers said that their favorite brands are on the list, shaking hands from afar.

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What I shared last time were all brands with a sense of design and interesting styles. In fact, the current domestic brands can be said to be full of flowers and different styles.

A few days ago, at Bazaar's annual fashion party, Zhang and Zhao were dressed in domestic designer brands and Guo Pei dresses respectively. Many people expressed their amazement!

In addition to these, there are some brands that are more suitable for daily life and have simple and generous designs. They can dress for work and leisure.

The ties I have worn for her and OVV many times belong to this type.

Today, let's share 6 simple and generous domestic minority brands.

Let's see:

(Example statement: This article does not contain any commercial soft implants)

Xiujian

HIDEMI takes a neutral and minimalist style, and she feels a little feminine. Established on 20 18. The blockbuster is very atmospheric, and the models are also taking the high fashion route, which looks very atmospheric as a whole.

Last year, Liu Shishi and Nini shot this group of magazine blockbusters for Jiaren, which received rave reviews. Their black and white shirts are beautiful.

It is not difficult to find that most of the clothes of this brand are oversize styles, which basically fall over the shoulders and hips. Most items in spring and summer are less than 1,000 yuan.

Designers like to use leather fabrics. This suit is green leather, goose yellow, very spring and summer. There is also a careful machine behind it, but it can be seen that neither design nor collocation is the traditional way of showing height and thinness, so it is more selective.

The Polo shirt with suede stitching is also special, lazy and old-fashioned

There are many printed items, but unlike the romance and gentleness of most prints, HIDEMI's patterns are more artistic, mostly from natural textures.

This suit is very fashionable. From a distance, it seems to be just an ordinary gray and white suit. If you look closely, you will find some special natural textures. A closer look shows that the pattern is exactly the same as the rock texture behind the background wall, which is very interesting.

The print on this dress was inspired by the clouds that gradually formed on cloudy nights. Do you think it looks good in oil painting?

In addition to clothes, Xiumi also made bags, accessories, shoes and other items, which are very simple and not boring.

OVV

OVV is a brand shared only last month. The last article was about domestic designer brands, and many people came to ask about the brands after putting a picture. It has a high degree of goodwill, and readers have a lot of true love powder.

How many people know this brand because of last year's hit "Nothing but 30"? Many clothes of the three hostesses are OVV's.

OVV clothes are basically suitable for commuting, simple and atmospheric, and have a good texture.

Although suitable for commuting, many clothes are not very serious and formal. The fabric is mostly silk, and there are many small details in the design. The styles are also very rich, and all kinds of single items are available.

The silk shirts in spring and summer this year are all very gentle in color.

The shape of the suit pants is also good, full of drape and looks quite comfortable. Eighty-nine clubs are more energetic, but they are also easy to show short legs, so shoes are best matched with high heels.

Their family's color matching is also good, and it can also be used as a reference for matching. Most clothes in spring and summer are within 1000 yuan, and the price of suits will be higher.

Li Zhi tied a tie for her.

Sometimes the dress code will require wearing a suit when attending an event. I tied a tie for her suit several times.

Some friends may feel familiar with it, and many female stars have worn it.

For her, ties are mainly used for commuting clothes, and suits are the main items. Compared with other brands, its suit design is quite formal, but not old-fashioned.

In last year's hit drama "Perfect Relationship", Chen Shu wore a three-piece suit of this brand several times; Qin Lan wore a Red Velvet suit in Blame You for Being Beautiful. Shoulder pads and waist-folding designs are the most.

Liu Baixin and Dany Lee also wore ties when they were advertising for YSL.

The biggest worry about buying a suit is that the tie looks old-fashioned, because her suit looks satisfied, but in fact, many suits will be designed longer. In the crotch position, a longer suit will be less picky.

Because it is a professional suit manufacturer, it is rich in colors and there are many spring suits to choose from.

In the past two years, there have been very popular short styles and splicing styles in his family, but there are not many such popular styles.

Besides a suit, a tie can also be seen on her shirt. There is a stronger sense of design, and there are many small details such as pleating or asymmetric design, but the whole is relatively simple and tonal, and it will not be very conspicuous.

The colors are mainly champagne and white, which is very nice.

Ms. min

Ms. Min is a brand that impresses people at first sight. Although the design is simple, the style is very prominent, and it is a new Chinese style with high recognition.

Many stars wear them when they shoot big concave shapes.

The brand was founded on 20 10 by Liu Hao, a designer who graduated from London Institute of Fashion Technology.

Anyone who is interested in China elements should like Ms. Min. In many clothes, you will see the traditional elements of China's clothing, such as buttons and slanting.

But tailoring and design are not only retro, but also add some modern elements, which will not be very contrary to everyday wear.

Take the cheongsam as an example, its cheongsam will have a certain sense of curve, but it will not be too slim, and the tailoring will be simpler and more neat. In contrast, do you think Asian models can wear the beauty of cheongsam better ~

Many items of Ms. Min are more distinctive because of China elements.

I like this dress very much. It used to be simple, but with the staggered China buckle belts, the overall outline became asymmetrical and more interesting.

The design of this pleated skirt is also quite special, adding pockets and waist tab elements, which not only has the literary style of pleated skirt, but also has the chic of pants.

Most of the new spring and summer series colors this year are neutral colors that are unobtrusive and attractive, casual and elegant.

His family also has men's wear and children's wear now. You can have a look.

Icicle particles

Some domestic clothing brands pay more attention to the sense of design, and some will work hard on style building. He Zhi pays more attention to texture and fabric, and is an environmentally friendly brand.

He Zhi was founded in 1997, and there are many offline stores, so it is relatively easy to buy a lot. His family likes to use natural fabrics, such as flax, combed cotton and silk. And the comfort is quite high.

Clothes styles and colors are also relatively simple, and they are basically basic colors.

Coats, windbreakers and sweaters all belong to his classic items, and the readers who ordered them all said that the fabrics were good.

You can look at suits, shirts, skirts and other items in spring and summer.

He Zhi Store has a "basic wardrobe" section, which contains shirts, suits and jeans and other basic items that can be worn all year round.

Comme Moi is like me.

Comme Moi is a brand founded by supermodel Lv Yan on 20 13. By the way, his family happened to be walking in fashion week today.

This name is a French name, which translates as "like me". The style of the whole brand is also obvious, that is, taking the mature and big woman route.

Although they are all simple designs, compared with other brands, I found that Comme Moi will pay more attention to the design of waistline. The waistline can be very feminine, and it can also strengthen the momentum and create a style. His family belongs to the latter.

Many clothes will add a wide belt, which looks domineering and more stylish.

Comme Moi's suit is more popular. This white skirt is worn by many stars as a suit skirt.

The same is true of the design of shirts. The waist is wider and the gas field is strong.

Stereo design is also a highlight. There will be wrinkles, bubble sleeves and other elements on the skirt.

The little white dress Liu Shishi wore in The Last Romance is Comme Moi's, and the pleated flared sleeve design makes the skirt more stylish.

There are many styles of off-the-shoulder and suspenders, but they don't give people a very sexy feeling, probably because the colors are neutral, the version is quite crisp and looks neat.

Becky Li's words:

Ok, so many simple domestic brands. These brands have their own official website and shops on the Internet, and interested friends can go and have a look.

Share a lovely dress. The child in the suit is so cute;

Lucky smile: This is my daughter, Harold. She is also a huge fan of teachers.

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I have filmed Barcelona before, and some readers said that she also went:

Kaka, I saw the Basse Villa you gave me last time, and so did I! This living room and garden are so beautiful!

Let's call it a day. I wish everyone can go where they want to go Good night, see you tomorrow:)