Adidas owns three series: performance series (three stripes), original series (clover) and fashion series? Neo (spherical logo) (divided into three sub-brands: Y-3, SLVR, NEO LABEL).

The three symbols of Adidas have different meanings, and their meanings are as follows:

1, adidas clover logo

The adidas Clover logo originally represented the connection of three continental plates-it was shaped like the three-dimensional plane of the earth, very similar to the map of the world, and symbolized the movement power extending to the whole world. At the same time, this symbol also symbolizes three lines sewn by Adi Dassler, the founder of Adidas brand, on sports shoes.

2, Adidas three stripes logo

The three stripes logo of Adidas was designed by Adolf Dassler, the founder of Adidas. The three stripes represent mountainous areas and indicate the desire to achieve challenges, future and goals.

3. Adidas style? Logo Adidas style is a high-end fashion brand that Japanese designer yohji yamamoto cooperates with Adidas brand. Logo logo represents the hipster spirit that always stands at the forefront of fashion and pursues high-end enjoyment. The logo is circular with three stripes in the middle.

Extended data:

First, corporate culture:

Vision: Our passion for sports makes the world more peaceful;

Attitude: it is impossible to be nothing. Nothing is impossible; Adidas put all its eggs in one basket. Do your best;

Mission: to become the world's leading sports brand;

Brand core values: honesty, trustworthiness, responsibility and inspirational; Pioneering and innovative, sincere and frank, experienced.

The principle of Greater China: leadership (initiative), telling the truth (truth), responsibility (responsibility), simplification (conciseness), Qi Xin's cooperation (Qi Xin's cooperation) and happiness.

Second, brand honor.

20 18, 18 In February, the "Top 500 World Brands of 20 18" compiled by the World Brand Lab was announced, and Adidas ranked 49th. ?

20 19 July, the Fortune Global 500 list was released, and Adidas ranked 48 1.

References:

Baidu Encyclopedia-Adidas