London fog, as one of the most famous clothing brands in the world, London fog raincoat series products are deeply loved by consumers from all walks of life around the world, with a very stable and high-taste customer base. According to the authoritative American periodicals "New Product Summary" and "Brand Ranking Report", more than 70% of the consumers of "London Fog" brand are upper-middle class people in politics, business and intellectual circles who are higher than their daily living standards. Their * * * characteristics are people from all walks of life who are over 30 years old, well-educated, have a certain social and economic status, have a higher income (annual salary of more than 50,000 US dollars) and cultural taste, and have a happy family. The persistent pursuit of high-level quality of life prompted them to choose to buy "London fog" brand products to reflect the higher-level life value.