Current location - Plastic Surgery and Aesthetics Network - Clothing company - Brand positioning of GK clothing
Brand positioning of GK clothing
Product style: Fashion and leisure style that caters to more successful consumers, including GK's light and bright personality style, which is suitable for the fashion trend of each season;

(1) An unprecedented spiritual guardian, with the purest freedom and relaxation, respect and love in his heart.

(2) The unprecedented filar silk culture contains wisdom, openness and solidity.

(3) An unprecedented intense life of creation, conquest and transcendence.

Market age positioning 25-40 years old urban success high-taste fashion men

Proportion of target consumers: 80% are fixed fashion brand consumers and 20% are non-fixed fashion brand consumers (including 70% affluent people and middle class, 65,438+00% middle and senior employees, 65,438+00% fashion workers, 5% ordinary employees and 5% non-fixed consumers).

Product type: men's fashion casual clothes and shoes, hats, belts, bags and other related accessories.