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Shangge's brand story
SOVOGUE was born in Japan in19th century. SOVOGUE, whose translation name is Jean-Claude, aims to create an innate fashion trait, so that more people can appreciate such a forward-looking design concept and such a costume art product that dances with the classics.

SOVOGUE sells not only women's clothes, but also a higher-level fashion concept and values. The glamorous appearance is only a superficial clothing demand, while SOVOGUE is more satisfied with the deep clothing demand of urban women for fashion concepts and values.

Beauty, self-confidence and intellectual elegance are women's lifelong pursuits. Put on SOVOGUE, you can be charming, elegant and confident, and wear whatever you want. SOVOGUE can infinitely amplify your fashion charm, and you will find that everyone's beauty can be infinitely extended.

The founder of SOVOGUE respects fashion and likes the romance of Japanese cherry blossoms, the prosperity of Rococo style, the traditional flavor of classical fashion and the simplicity and comfort of modern fashion. SOVOGUE will bring you a magical Gothic fashion trip. Choose SOVOGUE for a Rio adventure. You can be individualistic and rebellious. Give a little color dose to the boring high-frequency life, be your own queen, be elegant and happy, and be a fashionable personal tailor.

SOVOGUE is chosen by such a group of women, white-collar workers with exquisite makeup, light mature women who enjoy comfort and nature, elegant and capable women, and fashionable women who may not wear makeup but pursue comfort and warmth.