Hazzys was founded in 2000, and its brand logo is a dog wearing a crown. Although this brand was founded in Korea, it inherited the style of British cities, and most of its products followed the leisure style of British cities, relying on LG Fashion Group of Korea. Hazzys entered the China market in 2007 and has a Chinese name-Haggis.

In China, its operation team is Shanghai Dirui Clothing Co., Ltd., and under its leadership, it has opened 200 specialty stores in major first-tier cities across the country, which can be said to be very successful. Hazzys is positioned as a mid-range clothing brand in Korea, with a complete product line, including not only women's wear, but also men's wear, including suits, dresses, windbreakers and shirts. And positioned as a fashion elite between the ages of 25 and 40.

brand recognition

The brand logo of Hazzys is derived from the design of the British royal hound, which symbolizes the tradition and honor of the British nobility. Its prototype is "-Englishpointer". Hazzys inherited the values and traditional living habits of the British upper class, such as loving tradition and gentlemanly manners, advocating high-spirited spirit, pursuing challenges and positive attitude towards life.

Compared with the traditional British style, it is more inclined to modern fashion aesthetics. With rich market experience, Hazzys has opened more than 200 stores in first-tier cities such as Beijing, Shanghai, Shenzhen, Guangzhou, Nanjing, Hangzhou, Wuhan, Chongqing and Chengdu.

Reference to the above content: Baidu Encyclopedia -—Hazzys