Current location - Plastic Surgery and Aesthetics Network - Clothing company - As a shop connecting fashion designers and buyers, how did Showroom develop in the fashion world?
As a shop connecting fashion designers and buyers, how did Showroom develop in the fashion world?
? In recent two years, exhibition halls have become popular in China in various forms. Most of them are imported or imitation exhibition halls, which are actually small trade exhibitions, that is, order fairs, rather than single brands. Instead, it often provides a comprehensive platform for some independent designers or original brands, and provides them with a B2B or even B2C business channel. Often, some studios or small enterprises start their business growth in this way.

Therefore, for start-ups with limited funds who can't hold fashion week or large-scale exhibitions, they need suitable venues and channels to get attention and investment, while buyers need to fully explore some new products and potential brands to maintain market competitiveness. As a fringe effect of fashion week or large-scale exhibition, the exhibition hall meets the needs of both parties. In recent years, it has developed into a fixed B2C platform, directly facing the competition from consumers and buyers.

By the way, the living conditions of domestic pavilions. Although this form is in full swing all over the country, I personally don't agree. I don't agree with form, but with environment and opportunity. How can domestic garment enterprises grow up or rely on production (factory investment), sales (retail and online e-commerce in recent years) or brand authorization (agents or brands), and really rely on buyers to establish channels to establish credibility and form brand influence? There is basically no way. This has a lot to do with the market-oriented business environment and purchase channels of clothing wholesale in China. The current housing purchase system is only at the kindergarten level. How can we form the demand for exhibition halls where the two markets are connected?

In addition, our designers really don't have any independent products to meet the personalized needs of the market. Those messy D2c (from designers to customers) can do a good job in product quality control. Can this brand and product that represents your taste not be copied? Please don't lower your future. The exhibition hall should have a greater chance to connect independent designers and brands in China with the needs of consumers (represented by buyers), but there are still too many ways for both sides.