"New Balance" was once marketed by New Balance Company as the Chinese name of New Balance products, but it was found to have infringed the trademark of "New Balance" on June 23, 20 16, and stopped using it. So the difference between New Balance and New Balance:

1, different trademark rights:

The registered trademark No.865609 "Bailun" was approved to be used in the 25th category of goods such as "clothing, shoes, hats and socks", and was registered as No.21996 on August 2004. The trademark was approved to be transferred to Zhou Moulun in April 2004. The registered trademark No.4100879 of "New Balance" was also approved for use in the 25th category of goods, and Zhou Molun was approved to register the trademark on June 5438+1October 2008.

2. Different products:

Zhou Molun, the trademark owner of New Balance, has also set up a company to produce men's shoes with trademarks such as "Balance" and "New Balance", and has sales counters in large shopping malls.

Extended data:

New Balance trademark dispute related court judgment:

1. Guangzhou Intermediate People's Court ruled that the defendant New Balance Trading (China) Co., Ltd. immediately stopped using "New Balance" to mark and publicize its products; Compensate the plaintiff with RMB 98 million; Release statements on the homepage of "New Balance (China) official website" and the homepage of "New Balance Flagship Store" and "New Balance Children's Shoes Flagship Store" opened in Tmall Mall to eliminate the influence.

2. After the judgment of the first instance in this case, New Balance Company has not announced whether to appeal.

3.2065438+On June 23rd, 2006, Guangdong Higher People's Court made a judgment on the trademark dispute case of "New Balance". New Balance, an American shoe company, lost the case and was ordered to compensate Zhou Lelun, a citizen of China, for his economic loss of 5 million yuan, and set up "New Balance (China)" official website, "New Balance Flagship Store" and "New Balance Children's Footwear Flagship Store" in it.