According to statistics, in 2008-20 1 1 year, the market share of women's wear in China was in the top ten and the concentration of the top twenty brands was low, with the market share of the top ten being about 24% and the market share of the top twenty being 35%. Among them, the market share of Ports, White Collar and Marsfield, which had great advantages, all declined.
According to the analysis of the women's wear industry research group of Prospective Industry Research Institute, the main reason for this result is that the mature women's wear industry does not have absolute advantages in brand awareness and market recognition because the company has not been established for a long time. All brands are in the stage of their own expansion. The advantages of capital channels in recent years are very important. In the future, the competition will begin to serve while expanding the competition, further establish and enhance the brand connotation, and form an internal competition with brand characteristics.
It is worth noting that the price of high-end women's wear is higher, and the requirements for fabrics, design, workmanship and details are higher. There are certain barriers to industry entry, which makes it difficult for online stores and traditional low-end brand enterprises to develop high-end women's clothing brands, and the impact of online shopping on high-end women's clothing brands is relatively small. In addition, high-end mature business women's wear brands are highly recognized by domestic consumers, and there is no strong international brand to expand in China.
To sum up, China's mid-to-high-end mature women's wear industry is in a developing period, especially in the sub-sectors of mid-to-high-end mature women's wear.