1, products with the same color will give people a very comfortable feeling, so be careful not to put the same styles together with the same color, so as not to make people feel like a warehouse. 2. Contrast color matching. In other words, cool colors are used to contrast warm colors, and the ratio of cool colors and warm colors should not be 50% each, and it is best to have a ratio of about 3: 7. Pay attention to the mutual penetration of cold and warm colors. 3. Rational use of living quarters. The so-called living area is the first and easiest area to see in the direction of people flow, and vice versa. We should put our main style in the living area and other styles in the dead area, which can greatly increase sales. 4, the grasp of time should be in place. To know who comes shopping every day, people who come on Mondays, Tuesdays, Wednesdays and Thursdays are usually full-time wives, so that some fashionable, expensive and unique goods can be placed in the living area. On Friday afternoon, Saturday and Sunday, most people who go shopping are women who usually go to work. It is best to hang products with moderate prices in the living area. 5. Store display should have a sense of rhythm. Don't divide the color system too rigidly. The left side of the store is cool and the right side is warm, which is too uncoordinated. Warm and cold collocation should have a sense of rhythm.