Current location - Plastic Surgery and Aesthetics Network - Clothing company - Why are other brands not doing well, and C & ampa will be listed in Brazil, and it is the only frustrated fast fashion brand that is still active?
Why are other brands not doing well, and C & ampa will be listed in Brazil, and it is the only frustrated fast fashion brand that is still active?
Because the brand is in Brazil, he discovered the hobbies of Brazilians, so he began to study this fashion from the customs and culture of Brazil. A good product does not have to have a good appearance, but also a perfect interior. In the past two years, when the fast fashion industry went downhill, C & ampa also experienced turbulence, but it is still active. According to the news of Reuters on September 12, C & ampa, a fast fashion brand founded in the Netherlands, plans to go public on the Sao Paulo Stock Exchange (B3 Stock Exchange) in Brazil, and relevant procedures have been started. C & ampa; A plans to use at least $490 million in publicly raised funds to repay debts and expand the Brazilian market. The brand is already one of the largest clothing retailers in Brazil. Six financial institutions, including Morgan Stanley and Citibank, will be provided with related services by C & ampa's housing.

? C & ampA was founded in 184 1. It is not only the first brand to distinguish the same clothes and sell garments by size, but also a brand to build a one-stop shopping and retail store. C & ampa is also one of the first brands in the world to try cross-border cooperation. 19 13 cooperated with French designers paul poiret, Yves Saint Laurent and Galeries Lafayette karl lagerfeld to produce cheap clothes in 1980s. C & ampa now has more than 2,000 stores in more than 20 countries around the world.

In fact, this type is still rare, which can be said to be very rare. In the past two years, when the fast fashion industry went downhill, C & ampa also experienced turbulence. 2065438+In February 2007, C & ampa announced the closure of its first flagship store in China, located in Chunxi Road, Chengdu, and withdrew from the Russian market a few months later. At that time, it was widely speculated in the industry that the performance of C & ampa was declining.

In 2007, it entered the China market. A began to adjust the store experience. 2065438+In May 2008, C & ampa opened its first new concept store in Nanjing Hongyang Plaza. The brand-new black-and-white main color image and brand-new retail shopping technology experience in the store have begun to have higher requirements for employee training programs.