? C & ampA was founded in 184 1. It is not only the first brand to distinguish the same clothes and sell garments by size, but also a brand to build a one-stop shopping and retail store. C & ampa is also one of the first brands in the world to try cross-border cooperation. 19 13 cooperated with French designers paul poiret, Yves Saint Laurent and Galeries Lafayette karl lagerfeld to produce cheap clothes in 1980s. C & ampa now has more than 2,000 stores in more than 20 countries around the world.
In fact, this type is still rare, which can be said to be very rare. In the past two years, when the fast fashion industry went downhill, C & ampa also experienced turbulence. 2065438+In February 2007, C & ampa announced the closure of its first flagship store in China, located in Chunxi Road, Chengdu, and withdrew from the Russian market a few months later. At that time, it was widely speculated in the industry that the performance of C & ampa was declining.
In 2007, it entered the China market. A began to adjust the store experience. 2065438+In May 2008, C & ampa opened its first new concept store in Nanjing Hongyang Plaza. The brand-new black-and-white main color image and brand-new retail shopping technology experience in the store have begun to have higher requirements for employee training programs.