Liu Zairi, the current chairman and general manager of Uniqlo, introduced the clothing sales model of hypermarket for the first time, and realized the low-cost operation of the store through the unique commodity planning, development and sales system, which triggered the hot sale of Uniqlo.
The inner meaning of Uniqlo is to provide customers with the goods they want at a reasonable and credible price by abandoning the unnecessarily decorated warehouse stores and adopting supermarket-style self-service shopping.
The Fast Retailing Company, which founded the Uniqlo brand, was formerly an individual enterprise in Yamaguchi Prefecture./kloc-0 opened in March, 949. 1963 was changed to a company limited by shares, formerly known as Xiaojun Commercial Co., Ltd., and19/kloc-0 was changed to Fast Retailing in June.
UNIQLO, a casual wear with good quality and low price, is the abbreviation of Unique Clothing Warehouse, which means to provide consumers with the business philosophy of "good quality and low price", and has made amazing achievements during the economic downturn in Japan.
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Uniqlo marketing activities
One of Uniqlo's most famous marketing activities is WORLD UNIQLOCK, which is a successful Widget developed by Uniqlo. The successful occupation of users' desktops is mainly due to the 4I principle of network integrated marketing based on interesting principles.
Base upgrade. UNIQLO is a functional widget made for global bloggers according to its own brand, which integrates beauty, music and dance into the clock as a tool to show the brand on the stage, thus establishing the connection between the audience and the brand.
On the screen made of FLASH, big numbers are jumping to show the current time. A five-second movie appears randomly every five seconds. This movie is about lovely and beautiful girls dancing, going upstairs, weaving flowers, or dancing at will or following the rhythm. They wore Uniqlo's main costume this season, and after five seconds, the film entered the next ten-second cycle again.
It's interesting and impressive to appreciate the refreshing faces and various dance postures of beautiful women all the time. Coupled with good music and unique pictures, this idea is really fascinating! More importantly, you may be accidentally poisoned by Uniqlo, and beautiful women will wear different clothes at different times.
Wear different clothes in different seasons, and display products in all directions through the small platform of the clock, so that "I hate watching advertisements" becomes an obsession. Blogs from 57 countries around the world are scrambling to make Wu Mei "settle down".
In fact, there are many clockwork, but the success of this gadget is mainly because it is based on the interesting principle of network integrated marketing 4I principle.
Baidu encyclopedia-uniqlo