Marlboro is a famous American cigarette brand, produced by Philip Morris, the world's largest tobacco company, and is one of the best-selling cigarette brands in the world. The brand name Marlboro originated in Britain and was finally registered independently in the United States.

In June, 2020, BrandZ's Top 2020 Most Valuable Brands in the World 100 was released, and Marlboro ranked 15. 65438+On February 22nd, 2020, the Top 500 World Brands in 2020 compiled by World Brand Lab was announced, and Marlboro ranked 43rd. ?

Features of Marlboro:

Marlboro's success not only benefits from cigarette filters and unique packaging, but also benefits from efforts in marketing policies. In order to make the advertising effect realistic, the characters in Marlboro cigarette advertisements and posters are authentic American western cowboys, not professional models. The combination of free and rough male cowboys and impressive soundtrack is very successful, and the advertisement "Where there are men, there are Marlboros" (where there are men, there are Marlboros) is even more memorable.

Implementing consistent advertising and marketing strategies on a global scale has laid a foundation for Marlboro cigarettes to have a unified, complete and profound image in the minds of consumers all over the world, and Philip Morris Company has thus created the greatest advertising effect and marketing benefits. The success of marketing strategy makes Marlboro cigarettes popular all over the world.