UAU women's wear advocates a free, leisure, comfortable and independent lifestyle, deduces the concept of the integration of clothing and soul, emphasizes the richness and random collocation of single items in design, pursues the combination of retro and fashion in design style, does not blindly follow fashion, and advocates its own youth. There are no online stores at present. Brand is a Chinese character, pinyin is pǐn pái, which refers to consumers' cognition of a certain product and product series. The essence of brand is that the products, services or other advantages of brand owners over competitors can bring the same or higher value to the target audience. Values include functional interest and emotional interest. In a broad sense, "brand" is an intangible asset with economic value, and its differences are expressed through abstract, unique and recognizable mental concepts, thus occupying a certain position in people's consciousness as a comprehensive reflection. Brand building is long-term. In a narrow sense, "brand" is a kind of "standard" or "rule" with both internal and external characteristics. It is the general name of an identification system that makes it unique, valuable, long-term and cognitive by standardizing the concept, behavior, vision and hearing. This system is also called CIS (Enterprise Identification System). Kotler, the father of modern marketing, defined in Marketing that a brand is a set of specific features, benefits and services provided by sellers to buyers for a long time. Brand is an intangible asset, which can bring a premium to the owner and increase its value. Its carrier is a name, term, symbol, logo or design and their combination, which is used to distinguish products or services from other competitors. The source of value-added comes from the impression formed by its carrier in the hearts of consumers. Brand is more of a product that bears the recognition of some people for its products and services, and is derived from the mutual running-in between brand owners and customers.