Zara has eight retail brands with different styles and different price points. They are Ms., TRF, Berche Card, La & Bell, stradivari, Utek, Massimo Dutti, Oyshaw, etc. The eight major retail brands aim at different consumer groups and bring new and fast consumption patterns to consumers.

Zara women's dress brand

Zara's women's clothing brand has two brands, namely women's clothing and TRF. TRF is ZARA's young line, which does not mean that the quality is worse than that of women's ready-to-wear line. For example, many fashionable models are only sold in TRF this year. Young girls can just look at TRF's single products directly, instead of deliberately visiting women's ready-to-wear lines for fear of quality problems and dressing themselves up as female white-collar workers.

Zara Bershka brand

Bershka is a young, avant-garde, street-style design style, aimed at the young market, and a little sexy. Many girls like to buy short T-shirts for other boys in summer. The street is full of trends.

Zara & Bear Brand

La & Bear's target customers are teenagers, but coming to China will definitely raise the age of the audience. Some styles are fashionable, and some designs are really young. The design of men's wear will feel very similar to that of Barsjo card, while women's wear will be bolder in materials used by Bibel Sheka.

Zara tradivarius brand

Stradivarius is a chain store acquired by Inditex at 1999. Its design is particularly Nordic, giving the impression that its style is very feminine. It is a good choice for some girls who like forestry.

Zara Uterque brand

Uterque belongs to ZARA's top brand and is a noble and elegant brand. Uterque always embodies aristocratic temperament from a little detail. Excellent workmanship and innovative design concept are the guarantee for Uterque to stay at the forefront of European fashion.

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Brand history

Zara 1975, amancio ortega, an apprentice, opened a small clothing store called Zara in a remote town in northwest Spain. Today, ZARA, an unknown brand in the past, has grown into a leading brand of global fashion clothing, with operations in 86 countries and regions around the world, and the number of stores has reached 1808.

By the end of 20 13, 10 and 3 1 year, 6,249 stores had been opened in 86 countries and regions around the world, with 8 clothing retail brands, of which ZARA is the most famous brand. There are 1808 stores in 86 countries around the world (90% are self-operated stores, and the rest are joint ventures and franchised stores).

ZARA official website _ clothing brand

Baidu encyclopedia _ZARA