Forever2 1 is a trend brand focusing on young people, but it has always been presented to everyone with a relatively low-key image. In design, they all prefer bright colors, and the styles are not as messy as other fast fashion brands. Usually the price is low, which is inconsistent with its independent facade.
Its store in Shenzhen has also closed, and Beijing Youtang Store is also facing clearance. As a fast fashion brand, we should not only keep the price low, but also improve the clothing quality. Forever 2 1 is not enough, and China consumers are naturally alienated from it. Moreover, the speed of opening a store is slow, and it is difficult to form brand influence.
Forever 2 1 is different from the popular American leisure style, and it prefers the sweet route. The clothing design style is simple and light, and the target group is female consumers aged 20-30. "Fast" and "cheap" have become the labels of this brand. 2 1 always wins the price, but compared with its mediocre design and poor quality, this seems to be no reason to buy it.
Forever 2 1 products are used to imitating high-end brands quickly, and become mixed, which has a decline in fashion influence and quality, leading to a downturn in the consumer market.