1984, Jordan was selected by the Chicago Bulls with the highest draft position. The discerning Nike company signed Jordan, and they designed "trapeze Jordan shoes" for him. In the advertisement of this shoe, Jordan buckled the basketball into the basket in slow motion. The subtitle of the advertisement is: "Who said he wasn't flying!" " This advertisement established the title of "trapeze" for Jordan, and the word "trapeze" has spread all over the world since then.